Recent Articles

PFL’s Customer Rewards Program Playbook

Filed in Customer Loyalty Marketing on June 6, 2018 by
PFL’s Customer Rewards Program Playbook

A customer rewards program, when done right, can be a powerful tool for business growth. With 75% of consumers in a Virtual Incentives study saying they favor companies that offer rewards, your customers may not see loyalty programs as a bonus, but rather an expectation. However, here’s the secret sauce to creating a standout rewards […]

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PFL’s Strategy Guide: Event Marketing

Filed in Event Marketing on May 30, 2018 by

Have you ever hosted a large party? Maybe it was a wedding, a graduation party, or just an Independence Day cookout? Regardless of event type, your most successful shindigs were probably a success because of the planning and foresight you put into them. You probably thought about which of your friends and family it felt […]

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PFL’s Strategy Guide: Customer Loyalty

Filed in Customer Loyalty Marketing on May 30, 2018 by

What comes to mind when you hear the word “loyalty?” For some of us, it’s our trusty labrador. For others, it’s a significant other. For those of us in marketing, it means acquiring and retaining customers who love our brand and keep coming back for more. But why should customer loyalty make you feel as […]

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PFL’s Top Five Tips for Better Event Marketing

Filed in Event Marketing on May 30, 2018 by

Hosting or attending brand-promoting events like webinars, trade shows, or lectures can make even the most seasoned event marketer sweat through her shirt. You need people to buy your tickets. You need them to find your event (or your booth at the event) valuable and memorable. You need them to tell their friends, parents, coworkers, […]

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PFL’s Event Marketing Playbook

Filed in Event Marketing on May 22, 2018 by
PFL’s Event Marketing Playbook

Our customers are using PFL to add high-impact, automated tactile marketing to their event marketing programs. Why? Because a multi-channel approach to event marketing drives more awareness, faster responses and drives higher attendance than digital-only channels. From trade shows to webinars, if you need to drive people to an event, PFL is fuel-injected nitro for […]

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4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

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Escape the Dumpster Fire: Attribution Models for Direct Mail

Filed in Featured Posts, Marketing Ideas on May 10, 2018 by
Escape the Dumpster Fire: Attribution Models for Direct Mail

What is Marketing Attribution? Why should you care? And how do the savviest marketers measure attribution? If any of those questions have been bouncing around in your mind, you’ve come to the right place. Attribution is simply the science of measuring how much revenue your marketing efforts have generated. Did the television ad spot work? […]

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Tactile Marketing Ideas

Filed in Marketing Ideas on March 19, 2018 by
Tactile Marketing Ideas

Marketers have been rattled by two huge changes that are the equivalent of an extinction event for old-school digital marketing. First, the number of digital messages we all receive every day has reached critical mass. 3,500 messages a day! From email blasts to banner ads to YouTube pre-roll ads – we’re bombarded by digital marketing. So […]

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Top 5 FinServ Marketing Trends for 2018

Filed in Marketing Ideas on February 20, 2018 by
Top 5 FinServ Marketing Trends for 2018

Recently, Amazon announced they are dipping a single toe into the US healthcare market, not even a public offering, just healthcare management for their employees. Two hours later, the industry’s leaders saw $30 billion in market value evaporate. The financial services market is facing a similar assault by innovative FinTech companies who have adopted the […]

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Guide to Increasing Sales Pipeline

Filed in Sales Enablement on January 31, 2018 by
Guide to Increasing Sales Pipeline

B2Bs sales cycles tend to be long and complex. Purchase decisions don’t come quickly. Think of it as a B2B dating (selling) and mating (sold!) game. It takes a complex, perfectly timed mix of messages, calls, preparation, patience, meetings and presentations to take a pitch all the way past the sold finish line. That mix […]

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