Recent Articles

Add Gifts to Holiday Campaigns

Filed in Marketing Ideas on November 11, 2016 by
Add Gifts to Holiday Campaigns

The holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get hung by the fireplace with the stockings? Nope. They are going right into the trash can. Unread. Unopened. You can still get your marketing through, though, using the channel that […]

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Is Corporate Gifting Working or Not?

Filed in Customer Experience on November 2, 2016 by
Is Corporate Gifting Working or Not?

The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]

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DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

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Personal Marketing Center Live on Salesforce AppExchange

Filed in Sales Enablement on October 26, 2016 by
Personal Marketing Center Live on Salesforce AppExchange

We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!

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Marketo Loves Direct Mail – and So Do We!

Filed in Marketing Ideas on October 12, 2016 by
Marketo Loves Direct Mail – and So Do We!

Direct mail works with email, it can be personalized and measured. Marketo knows! Check out their post that’s dear to our hearts.

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How to Use Rich Behavioral Data

Filed in Marketing Automation on September 30, 2016 by
How to Use Rich Behavioral Data

You search for a new blender on Google, visit the Vitamix site, put one in your cart on Amazon but don’t buy it, and suddenly you’re seeing ads for that blender in your Facebook feed and all over Amazon. This is advertising using rich behavioral data. There’s no chance you’re going to forget about that […]

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Near Field Communication & Direct Mail

Filed in Customer Experience on September 28, 2016 by
Near Field Communication & Direct Mail

Near-field communication (NFC) technology allows you to embed information into print materials, making them truly interactive. NFC brings print technology into the modern era, making it dynamic and expanding the amount of information that can be shared and the ways in which consumers can interact with brands and services. A tiny tag or chip which emits […]

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PFL Joins Pledge 1%

Filed in Uncategorized on July 19, 2016 by
PFL Joins Pledge 1%

Giving has long been a part of our culture at PFL, which is why today we are proud to announce we’ve officially joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Here’s the full press release: PrintingForLess has committed to pledge one percent of profits to local […]

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Does Gifting Always Work?

Filed in Sales Enablement on July 8, 2016 by
Does Gifting Always Work?

Dimensional mail is a great way to make a real, human connection with a prospect. It builds empathy, shared experience and keeps you top of mind. We’ve cranked out a lot of content on why Intelligent Gifting™ is a valuable asset for every stage of the sales pipeline, but sometimes you shouldn’t send a gift. How […]

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How to Use Your CRM to Build Better Customer Experiences

Filed in Customer Experience on June 28, 2016 by
How to Use Your CRM to Build Better Customer Experiences

You can leverage your existing CRM to use predictive intelligence to build a better customer experience. We share some tips for doing just that in this post.

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