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2015 Dreamforce Emerging Trends: Printing Reinvented

Filed in Sales Enablement on September 22, 2015 by
2015 Dreamforce Emerging Trends: Printing Reinvented

    Each year at Dreamforce, industry visionaries and thought leaders gather for the Emerging Technology Trends Keynote to discuss the top trends to watch in the upcoming year. As usual, attendees packed the room to hear from the brilliant minds of Charlie Isaacs, Peter Schwartz, Karthik Chakkarapani and Peter Coffee. This year, the technologies and […]

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How an Old-Fashioned Letter Campaign Got a 9.4% Response Rate

Filed in Marketing Ideas on June 25, 2015 by
How an Old-Fashioned Letter Campaign Got a 9.4% Response Rate

He could be the poster child for “Modern Marketer.” Ashley Friedlein, founder of Econsultancy, has built a 20+-year resume in digital media. Indeed, he writes that his specialty is digital marketing, media and e-commerce. But the digital expert tried an experiment recently that involved a letter campaign. The list was made up of individuals who […]

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Why Your Newsletter Has to Lead a Double Life

Filed in Marketing Ideas on June 5, 2015 by
Why Your Newsletter Has to Lead a Double Life

No, we’re not suggesting you do something illicit or even slightly shocking with your company publication. But you’ve put time and money into a newsletter, so don’t think your work’s done once you pop it in the mail. There’s clearly high value in a printed newsletter. Print grabs attention. It lets people unplug. The ink-on-paper […]

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Four Reasons to Use Tactile Marketing Automation Software

Filed in Marketing Automation on March 26, 2015 by
Four Reasons to Use Tactile Marketing Automation Software

By Andrew Field Whether you realize it or not, everyone has end-of-day rituals. You get home, take off your shoes, greet your family, think about what to do for dinner, and, most likely, check the mail. Direct marketers and the U.S. Postal Service refer to this daily ritual as “the mail moment” — the moment when […]

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Google Gets It.

Filed in Marketing Ideas on May 5, 2014 by
Google Gets It.

When digital behemoth, Google, uses physical marketing to sell a digital service, you could say that’s ironic, but we say that’s true multi-channel marketing at its finest. Here’s a direct mail piece, which promotes AdWords. Think about that. As counterintuitive as it might seem, they are using a tactile piece to advertise a program that […]

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Long Live Print.

Filed in Marketing Ideas on January 9, 2014 by
Long Live Print.

How phsyical marketing puts you directly in your customer’s hands, and why they will respond. As digital marketing continues to evolve and grow in scope of possibilities, print might still be the most high-impact tool available. In a recent article by Scientific American comparing the differences between paper and digital as it relates to the human […]

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Three Tips on Using Physical Marketing From Andrew Field

Filed in Marketing Automation on January 9, 2014 by
Three Tips on Using Physical Marketing From Andrew Field

PrintingForLess.com’s CEO, Andrew Field, was recently featured in an article on Online-Behavior.com discussing his opinions and beliefs about physical marketing. Follow this link to read his three tips for using tangible marketing in your next campaign: http://online-behavior.com/analytics/tactile-marketing Take Andrew’s advice, “By adding offline marketing to your digital marketing mix, you can pair powerful data with […]

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