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Marketing Science Mistakes

Filed in Marketing Ideas on June 13, 2016 by
Marketing Science Mistakes

Marketing is an art and a science, but sometimes the science is rough. Get some tips on improving your marketing math in our latest blog post.

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5 Tactics for Sales and Marketing Alignment

Filed in Marketing Ideas on May 28, 2016 by
5 Tactics for Sales and Marketing Alignment

Sales & marketing alignment is one of the latest buzzwords in martech, but what does it really mean? Go beyond the buzzword and get real tips for aligning your teams.

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Great Customer Experience Starts with Your Culture

Filed in Customer Experience on May 20, 2016 by
Great Customer Experience Starts with Your Culture

Everyone wants to build a great customer experience but it isn’t easy. At PFL customer success is part of our DNA. Find out how building the right culture leads to the right experience.

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What Peyton Manning Can Teach us About Connection

Filed in Uncategorized on May 9, 2016 by
What Peyton Manning Can Teach us About Connection

A Gatorade commercial has a lot to say about making a real, true human connection.

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Is Cold Calling Dead?

Filed in Sales Enablement on April 13, 2016 by
Is Cold Calling Dead?

Is cold calling dead? The answer may not be what you think. See how direct mail can change your cold calling game.

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How to use Social Selling to Your Advantage

Filed in Sales Enablement on April 8, 2016 by
How to use Social Selling to Your Advantage

Buyers hold all the power in a sales relationship and that’s actually a good thing. Learn why in this post.

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It’s Not Them, It’s You: Why Your Prospects Won’t Call You Back

Filed in Sales Enablement on April 1, 2016 by
It’s Not Them, It’s You: Why Your Prospects Won’t Call You Back

It is getting harder to engage prospects at every stage of the journey, but there’s a secret weapon you can use.

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What is the Best Way to Implement PURLs into a Campaign?

Filed in Marketing Ideas on April 1, 2016 by
What is the Best Way to Implement PURLs into a Campaign?

If you’ve ever come across the term PURL, you probably know that it’s important for your business, but maybe you’re still not positive what it is. Ponder no further.

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The No. 1 Problem Sales People Face and the 4 Things You’re Doing to Make it Worse

Filed in Sales Enablement on March 11, 2016 by
The No. 1 Problem Sales People Face and the 4 Things You’re Doing to Make it Worse

If you’ve heard the phrase “cut through the clutter,” 80 billion times this year, there’s a reason. It’s the number one problem salespeople face.

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3 B2B Sales Problems and the Tactic (You Haven’t Thought of) to Beat Them

Filed in Sales Enablement on February 29, 2016 by
3 B2B Sales Problems and the Tactic (You Haven’t Thought of) to Beat Them

Stalled sales? No response? Here’s 3 B2B hurdles and a fresh new way to beat them.

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