We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Collette Keith's Latest Posts
Everyone wants to build a great customer experience but it isn’t easy. At PFL customer success is part of our DNA. Find out how building the right culture leads to the right experience.
It is getting harder to engage prospects at every stage of the journey, but there’s a secret weapon you can use.
If you’ve ever come across the term PURL, you probably know that it’s important for your business, but maybe you’re still not positive what it is. Ponder no further.
If you’ve heard the phrase “cut through the clutter,” 80 billion times this year, there’s a reason. It’s the number one problem salespeople face.
Stalled sales? No response? Here’s 3 B2B hurdles and a fresh new way to beat them.