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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

Filed in Marketing Automation on November 10, 2015 by
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

  We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]

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In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

Filed in Marketing Automation on October 16, 2015 by
In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

If you’re using marketing automation software, you’re keenly aware of the benefits at your fingertips. But are you using a true multi-channel approach to your campaigns? Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant […]

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Hottest Sales Tools at Dreamforce 2015—PFL Makes the List

Filed in Sales Enablement on October 12, 2015 by
Hottest Sales Tools at Dreamforce 2015—PFL Makes the List

Amidst the mind-blowing, high-tech landscape that was Dreamforce 2015, we noticed one major trend: it’s getting harder and harder to impress anyone. Show someone a new tool that leverages data to increase sales effectiveness, and they’ll show you dozens of other companies doing the same thing. To stand out from the crowd and demonstrate measurable […]

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Hit the Nail on the Head – Targeted Marketing to your Customers

Filed in Marketing Ideas on October 8, 2015 by
Hit the Nail on the Head – Targeted Marketing to your Customers

Remember the days before that slick little computer in your pocket? When you had to rely on a salesperson in a store, or the car lot, or over the phone to give you the details about something you wanted to buy? Marketers and salespeople held all the cards. As a seller, you were able to […]

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“Digital” Marketing Like you’ve Never Seen

Filed in Marketing Automation on September 15, 2015 by
“Digital” Marketing Like you’ve Never Seen

Some things just work together. Peanut butter and jelly. Calvin and Hobbes. Sir Lancelot and Excalibur. Dimensional mail and digital marketing campaigns. The fact is, true multi-channel marketing is not complete without some sort of tactile component. Study after study (after study) proves that direct mail gets consumer attention, remains in the mind, and drives […]

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Direct Mail Success? $1.2 Billion Says Yes!

Filed in Marketing Ideas on August 21, 2015 by
Direct Mail Success? $1.2 Billion Says Yes!

It’s easy to be star-struck with the newest technology developments in marketing automation. These innovations are going to revolutionize our lives with Automation! More Features! More Functionality! But what about more customers? More revenue? While it might not have the appeal of tech, direct mail has proven itself time and again as a powerful channel […]

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No Need to Go Offline to Send Physical Marketing Campaigns

Filed in Marketing Automation on June 16, 2015 by
No Need to Go Offline to Send Physical Marketing Campaigns

Modern marketers can use all the help they can get to deliver the right messages to prospects and customers at specific points in the sales process. Having maximum impact is critical, and it often comes down to timing, like the punch line of a joke. What if you want to acknowledge certain online actions or […]

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Delight Customers with Dimensional or “Lumpy” Mail

Filed in Marketing Ideas on June 11, 2015 by
Delight Customers with Dimensional or “Lumpy” Mail

If your daily mail consisted of a stack of flat letters, cards, circulars, and a package, which would grab your attention? The package, naturally. Packages and other examples of dimensional mail stand out by virtue of their shape and bulk, so of course they catch our eye. Your market will react the same way, which […]

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