Daniel Gaugler

rss feed

Daniel Gaugler's Latest Posts

Delight Customers with Dimensional Mail

Filed in Marketing Ideas on June 11, 2015 by
Delight Customers with Dimensional Mail

If your daily mail consisted of a stack of flat letters, cards, circulars, and a package, which would grab your attention? The package, or dimensional mail, naturally. Packages and other examples of dimensional mail stand out by virtue of their shape and bulk, so of course they catch our eye. Your market will react the […]

Continue Reading »

How to Integrate Tangible Materials in Your Event Marketing Strategy

Filed in Marketing Automation on May 29, 2015 by
How to Integrate Tangible Materials in Your Event Marketing Strategy

Getting people out the door to your conference or trade show takes some doing. Today there’s real pressure on perfecting your event marketing strategy. So many channels to use… What’s the ideal mix of social media, email, mobile and other online tools? That’s the million dollar question. Building attendance may involve all of these digital […]

Continue Reading »

Avoiding A Digital Zombie Apocalypse

Filed in Marketing Automation on April 22, 2014 by
Avoiding A Digital Zombie Apocalypse

Digital technology is evolving at a rapid pace. Through email, web, social, and mobile, we are “tuned in” at all hours. So tuned in, that we see an average of 3000 messages a day!! Human interaction is eroding and digital zombies are emerging… Scary, right? Lucky for you, we have the antidote. A remarkable interrupter […]

Continue Reading »

fav