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How to Use Your CRM to Build Better Customer Experiences

Filed in Customer Experience on June 28, 2016 by
How to Use Your CRM to Build Better Customer Experiences

You can leverage your existing CRM to use predictive intelligence to build a better customer experience. We share some tips for doing just that in this post.

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Account Based Marketing – An Interview with Sangram Vajre, CMO of Terminus

Filed in Marketing Automation on February 2, 2016 by
Account Based Marketing – An Interview with Sangram Vajre, CMO of Terminus

We recently had a chance to chat with Sangram Vajre, CMO of Terminus, about aligning sales and marketing departments around the Account Based Marketing (ABM) movement. It was a great conversation, and we captured his insights here for you to enjoy! If you’re looking for more information about ABM, be sure to participate in the […]

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