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This Changed Everything for Our BDR Team

Filed in Sales Enablement on July 11, 2017 by
This Changed Everything for Our BDR Team

“Assume they don’t want to talk to you.” This is the idea that changed everything for our BDR team. Before, we were on the wrong side of no. We thought we were better than no.  It’s a defense mechanism against rejection; hearing ‘no’ call after call, email after email is disheartening. If a customer can […]

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Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

Filed in Marketing Ideas on May 2, 2017 by
Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

  The smarketing struggle is indeed real. So is being stuck in a t-shirt with your mean older brother after you get in a fight. And would a breakdown in communication by another name smell as sweet? We’ve all heard it before. Marketing people think salespeople need to come down to earth and stick with […]

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5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Filed in Sales Enablement on March 27, 2017 by
5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […]

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How Tactile Marketing Increases Response Rates

Filed in Marketing Ideas on March 17, 2017 by
How Tactile Marketing Increases Response Rates

In a perfect world, everyone would respond to you. Your calls would be returned immediately. All your emails would be opened — and answered — and you would have dozens of prospects flooding your pipeline. Yet somehow, the world is less than perfect. Contacts are too busy to notice your hellos. Conversations get lost as team […]

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Your 5-Day Plan to Crush a Referrals Program

Filed in Marketing Ideas on March 3, 2017 by
Your 5-Day Plan to Crush a Referrals Program

It’s time to get personal with your customers. We don’t mean whispering sweet nothings into their ears. We mean getting them on board with a win-win customer referrals program. They get a referral reward (a deal, a cool gift) and you get the power of word-of-mouth marketing in return. A 2016 Nielsen poll revealed that, […]

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