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Guide to Increasing Sales Pipeline

Filed in Sales Enablement on January 31, 2018 by
Guide to Increasing Sales Pipeline

B2Bs sales cycles tend to be long and complex. Purchase decisions don’t come quickly. Think of it as a B2B dating (selling) and mating (sold!) game. It takes a complex, perfectly timed mix of messages, calls, preparation, patience, meetings and presentations to take a pitch all the way past the sold finish line. That mix […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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The Future of Customer Experience: Big Sky Big Ideas 2017

Filed in Big Sky: Big Ideas, Customer Experience on November 10, 2017 by
The Future of Customer Experience: Big Sky Big Ideas 2017

We love our customers. So much so, in fact, that we dedicated our 2017 Big Sky: Big Ideas summit to them and the experience we can deliver for them. We brought together local and national thought leaders to reimagine customer engagement and the future of business and technology. And we did it all from the wilds of […]

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Targeted Direct Mail Means Higher Response Rates

Filed in Marketing Automation on November 3, 2017 by
Targeted Direct Mail Means Higher Response Rates

Tired of the sound of radio silence? Adding a direct mail channel to your outreach mix will help you cut through the clutter and really touch your prospects. It’s even better when the mail brings a bunch of mini Nerf guns to their office. An email is forgettable, but a gun war in the office? Instant […]

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5 B2C Direct Mail Campaigns that Killed It

Filed in B2C Marketing, Marketing Ideas on September 7, 2017 by
5 B2C Direct Mail Campaigns that Killed It

Brands big and small love to use direct mail campaigns. Forging an emotional connection with customers and prospects is tricky, and dimensional mail bridges that gap in ways that digital marketing simply cannot. When you want someone to just put down their keyboard and pay attention, you have to send something real– something they can […]

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Big Sky: Big Ideas 2017: What is the Next Frontier of Customer Engagement?

Filed in Big Sky: Big Ideas, Customer Experience on August 2, 2017 by
Big Sky: Big Ideas 2017: What is the Next Frontier of Customer Engagement?

We’re all about our customers here at PFL. So much so that we’re dedicating our second annual Big Sky: Big Ideas Summit to the future of customer engagement. It will be a day to get inspired, explore Montana, have a blast and be in dialogue with the most brilliant minds in sales and marketing. But […]

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This Changed Everything for Our SDR Team

Filed in Sales Enablement on July 11, 2017 by
This Changed Everything for Our SDR Team

“Assume they don’t want to talk to you.” This is the idea that changed everything for our SDR team. Before, we were on the wrong side of no. We thought we were better than no.  It’s a defense mechanism against rejection; hearing ‘no’ call after call, email after email is disheartening. If a customer can […]

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Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

Filed in Marketing Ideas on May 2, 2017 by
Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

The smarketing struggle is indeed real. So is being stuck in a t-shirt with your mean older brother after you get in a fight. And would a breakdown in communication by another name smell as sweet? We’ve all heard it before. Marketing people think salespeople need to come down to earth and stick with a […]

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5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Filed in Sales Enablement on March 27, 2017 by
5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […]

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