We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Rob Walz's Latest Posts
Account mapping is a critical first step in defining your Account Based Marketing strategy. A misstep during this crucial stage may doom your campaign from day one. And the really terrible thing is, you may not even know until it is too late. At PFL, we’ve been running ABM campaigns for years and we’ve made […]
Your boss is demanding that you do some ABM and you’re just sick of hearing about it. It’s the latest buzzword and for all the thousands and thousands of words written on ABM, no one seems to know how to do it. Well we aren’t experts in ABM either, but we’ve been running aggressive ABM […]
The holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get hung by the fireplace with the stockings? Nope. They are going right into the trash can. Unread. Unopened. You can still get your marketing through, though, using the channel that […]
The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]
We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!