Rob Walz

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How We Saw 258% Lift in Nurture Stream Engagement

Filed in Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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Some of Our Favorite Tangible Marketing Campaigns

Filed in Marketing Ideas on April 13, 2017 by
Some of Our Favorite Tangible Marketing Campaigns

What makes a tangible marketing campaign work? At its core, tangible marketing needs the same considerations as any other marketing campaign: it must build a human connection, it has to be memorable and it has to net a great return on investment. Beyond the basics, tangible marketing has to work in three dimensions, it has to […]

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Increase Sales Velocity in 60 Days

Filed in Sales Enablement on March 24, 2017 by
Increase Sales Velocity in 60 Days

Real sales velocity comes with true orchestration across every channel. While we at PFL are champions of tactile marketing, we know that using it the wrong way could raze your budget. Tangible marketing isn’t a replacement for any other channel in your mix. It is a catalyst for your marketing. It’s ignitor fluid. It’s rocket fuel. […]

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Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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How to Market When You Aren’t a Marketer

Filed in Sales Enablement on January 27, 2017 by
How to Market When You Aren’t a Marketer

You’re in sales, but you’re doing marketing. It’s not your job, it’s killing your time and you’re going nuts. We’ve put together some real-world tips to get you through it.

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Outside Sales: Your Marketing Blindspot

Filed in Marketing Ideas on January 27, 2017 by
Outside Sales: Your Marketing Blindspot

Outsides sales: they’re cowboys, they don’t care about marketing standards, and they’re in your blindspot. If they weren’t so damn good you’d kill them.

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Add Gifts to Holiday Campaigns

Filed in Marketing Ideas on November 11, 2016 by
Add Gifts to Holiday Campaigns

The holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get hung by the fireplace with the stockings? Nope. They are going right into the trash can. Unread. Unopened. You can still get your marketing through, though, using the channel that […]

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Is Corporate Gifting Working or Not?

Filed in Customer Experience on November 2, 2016 by
Is Corporate Gifting Working or Not?

The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]

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