Rob Walz

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How To Revive Stalled Deals

Filed in Sales Enablement on January 24, 2018 by
How To Revive Stalled Deals

Surviving in SaaS sales means dealing with stalled deals. There are probably more stalled deals in your CRM than dead ones. When deals stall out, our emotions threaten to take over and we only think of ourselves. We want action. We want a close: the finish line is right there. But hammering prospects for action is […]

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5 Strategies for Building a Winning Sales Development Team

Filed in Sales Enablement on January 13, 2018 by
5 Strategies for Building a Winning Sales Development Team

You need to keep your pipeline full, but it needs to be full of quality leads. No matter how big, or small, you are there is no getting around: garbage in, garbage out. The lead driving engine today is a quality, all-star team of Sales Development Representatives. So how do you build that rock star […]

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Calculating The Real Cost of Direct Mail

Filed in Featured Posts, Marketing Ideas on October 18, 2017 by
Calculating The Real Cost of Direct Mail

Direct mail is a harpoon, not a net. It is most effective in a B2B campaign when it is used to reel in a leviathan, not a school of sardines. According to the Data & Marketing Association, direct mail’s average response rate is 5.3%, in our research we’ve seen marketers that integrate offline and online […]

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Here’s Why Batch and Blast Direct Mail Doesn’t Work

Filed in Featured Posts, Marketing Ideas on October 3, 2017 by
Here’s Why Batch and Blast Direct Mail Doesn’t Work

Move over, old-school direct mail. Marketing automation gave you a new lease on life. Did you send direct mail to everyone on your list and those big, fat response rates you were promised never appeared? Sorry, but you were sold a bill of goods. The truth is, batch and blast direct mail doesn’t work for […]

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How Ad Blockers Make You a Better Marketer

Filed in B2C Marketing, Customer Experience, Featured Posts on September 22, 2017 by
How Ad Blockers Make You a Better Marketer

No one wants to deal with irrelevant pop-up invaders taking over their screen, that’s why ad blockers are some of the most popular apps and extensions. HubSpot’s report on ad blocking confirms what we already feared: 48% of people strongly believe online ads are more intrusive. 51% of people really hate pop-up ads. 56% of […]

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Guide for Including Direct Mail in Omnichannel Marketing

Filed in B2C Marketing, Featured Posts, Marketing Ideas on September 22, 2017 by
Guide for Including Direct Mail in Omnichannel Marketing

Direct mail is a cornerstone of omnichannel marketing experiences for B2C companies. Imagine this: you’re using a retailer’s app to shop online for a new jacket. You find some styles you like and add them to your cart. Later, you’re out getting dinner and you notice the same retailer’s storefront across the street. You pop […]

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The Patient Knows Best: How to Embrace the Future of Healthcare Marketing

Filed in Marketing Ideas on August 7, 2017 by
The Patient Knows Best: How to Embrace the Future of Healthcare Marketing

See how the world’s premier medical technology and services company blends online and offline channels to enhance the customer experience, slash marketing costs, and boost operational efficiency.

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PFL Joins Forces with Sojourn Solutions

Filed in Uncategorized on July 14, 2017 by
PFL Joins Forces with Sojourn Solutions

Bozeman, MT — PFL has joined with Sojourn Solutions to bring the power of automated tactile marketing to B2B marketing organizations. Sojourn Solutions helps marketing teams deliver customer experiences that land at the right time and in the correct context. PFL is a marketing technology company focused on bringing the power of automated tactile marketing […]

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How to Keep Financial Advisors Compliant

Filed in Marketing Ideas on June 27, 2017 by
How to Keep Financial Advisors Compliant

A wealth management organization’s most valuable asset is their reputation. Brand and legal compliance are areas where advisors can cause havoc, and potentially cost your organization huge fines and penalties, with rogue behavior. Brand compliance is not top-of-mind for advisors. They are already spending too much of their time on administrative tasks, so making sure […]

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How to Mine Customer Data from Financial Advisors

Filed in Marketing Automation on June 27, 2017 by
How to Mine Customer Data from Financial Advisors

Delicious customer data is locked up in your advisor’s laptops. The valuable results of candid customer conversations are sequestered with advisors in the field, but that data could do wonders for your organization. The data helps create a holistic view of your customers, build more engaging campaigns and inform high-level strategy. A clearer view of […]

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