Marketing Automation

How to Mine Customer Data from Financial Advisors

Filed in Marketing Automation on June 27, 2017 by
How to Mine Customer Data from Financial Advisors

Delicious customer data is locked up in your advisor’s laptops. The valuable results of candid customer conversations are sequestered with advisors in the field, but that data could do wonders for your organization. The data helps create a holistic view of your customers, build more engaging campaigns and inform high-level strategy. A clearer view of […]

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How We Saw 258% Lift in Nurture Stream Engagement

Filed in Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

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How to Use Rich Behavioral Data

Filed in Marketing Automation on September 30, 2016 by
How to Use Rich Behavioral Data

You search for a new blender on Google, visit the Vitamix site, put one in your cart on Amazon but don’t buy it, and suddenly you’re seeing ads for that blender in your Facebook feed and all over Amazon. This is advertising using rich behavioral data. There’s no chance you’re going to forget about that […]

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PFL Announces Tactile Marketing Automation® on the Salesforce AppExchange

Filed in Marketing Automation on May 3, 2016 by
PFL Announces Tactile Marketing Automation® on the Salesforce AppExchange

      Livingston, MT –  PFL today announced it has launched Tactile Marketing Automation® (TMA) on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in an entirely new way. With the TMA app, PFL is re-inventing the way Salesforce customers think about and use direct mail so users can focus […]

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Forbes Names PFL Essential Tool for CMO’s to Achieve Successful ABM

Filed in Marketing Automation on March 29, 2016 by
Forbes Names PFL Essential Tool for CMO’s to Achieve Successful ABM

We can’t express how honored we were to be named one of Forbes’ five essential tools to help CMO’s achieve successful ABM. The article not only takes the time to point out some of the downfalls of old school lead gen—a less targeted approach, failing to reach all the decision makers, etc.—it also highlights what […]

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Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

Filed in Marketing Automation on February 24, 2016 by
Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a barrage of meetings, early morning spin class, soccer practice, date night, that third cousin’s kid’s dance recital. With so much busyness, how do marketers get this crowd to stop, take a moment, and absorb a message that isn’t on their […]

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Account Based Marketing – An Interview with Sangram Vajre, CMO of Terminus

Filed in Marketing Automation on February 2, 2016 by
Account Based Marketing – An Interview with Sangram Vajre, CMO of Terminus

We recently had a chance to chat with Sangram Vajre, CMO of Terminus, about aligning sales and marketing departments around the Account Based Marketing (ABM) movement. It was a great conversation, and we captured his insights here for you to enjoy! If you’re looking for more information about ABM, be sure to participate in the […]

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