Marketing Automation

Account Based Marketing – An Interview with Sangram Vajre, CMO of Terminus

Filed in Marketing Automation on February 2, 2016 by
Account Based Marketing – An Interview with Sangram Vajre, CMO of Terminus

We recently had a chance to chat with Sangram Vajre, CMO of Terminus, about aligning sales and marketing departments around the Account Based Marketing (ABM) movement. It was a great conversation, and we captured his insights here for you to enjoy! If you’re looking for more information about ABM, be sure to participate in the […]

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Direct Mail Reborn: B2B Marketers To Invest More In 2016

Direct Mail Reborn: B2B Marketers To Invest More In 2016

We just can’t get enough of Demand Gen Report’s recent article on the growing role of direct mail in 2016 marketing. Carol Krol, DGR’s Editor-in-Chief, explains that B2B marketers look to increase direct mail’s part in their lead gen efforts due to its novelty when compared to the cramped email inboxes of many potential buyers. […]

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Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

Filed in Marketing Automation on December 7, 2015 by
Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

  We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]

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Happy Birthday Launchpoint!

Filed in Marketing Automation on November 13, 2015 by
Happy Birthday Launchpoint!

We want to wish the gang over at LaunchPoint a Happy Birthday! Three years in and they’ve already got over 450 partners and 550 apps and services. We’ve had a great experience as a Partner and look forward to what the future holds for them! They just grow up so fast.   

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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

Filed in Marketing Automation on November 10, 2015 by
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

  We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]

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In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

Filed in Marketing Automation on October 16, 2015 by
In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

If you’re using marketing automation software, you’re keenly aware of the benefits at your fingertips. But are you using a true multi-channel approach to your campaigns? Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant […]

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“Digital” Marketing Like you’ve Never Seen

Filed in Marketing Automation on September 15, 2015 by
“Digital” Marketing Like you’ve Never Seen

Some things just work together. Peanut butter and jelly. Calvin and Hobbes. Sir Lancelot and Excalibur. Dimensional mail and digital marketing campaigns. The fact is, true multi-channel marketing is not complete without some sort of tactile component. Study after study (after study) proves that direct mail gets consumer attention, remains in the mind, and drives […]

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No Need to Go Offline to Send Physical Marketing Campaigns

Filed in Marketing Automation on June 16, 2015 by
No Need to Go Offline to Send Physical Marketing Campaigns

Modern marketers can use all the help they can get to deliver the right messages to prospects and customers at specific points in the sales process. Having maximum impact is critical, and it often comes down to timing, like the punch line of a joke. What if you want to acknowledge certain online actions or […]

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