Marketing Ideas

Some of Our Favorite Tangible Marketing Campaigns

Filed in Marketing Ideas on April 13, 2017 by
Some of Our Favorite Tangible Marketing Campaigns

What makes a tangible marketing campaign work? At its core, tangible marketing needs the same considerations as any other marketing campaign: it must build a human connection, it has to be memorable and it has to net a great return on investment. Beyond the basics, tangible marketing has to work in three dimensions, it has to […]

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How Tactile Marketing Increases Response Rates

Filed in Marketing Ideas on March 17, 2017 by
How Tactile Marketing Increases Response Rates

In a perfect world, everyone would respond to you. Your calls would be returned immediately. All your emails would be opened — and answered — and you would have dozens of prospects flooding your pipeline. Yet somehow, the world is less than perfect. Contacts are too busy to notice your hellos. Conversations get lost as team […]

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Your 5-Day Plan to Crush a Referrals Program

Filed in Marketing Ideas on March 3, 2017 by
Your 5-Day Plan to Crush a Referrals Program

It’s time to get personal with your customers. We don’t mean whispering sweet nothings into their ears. We mean getting them on board with a win-win customer referrals program. They get a referral reward (a deal, a cool gift) and you get the power of word-of-mouth marketing in return. A 2016 Nielsen poll revealed that, […]

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Outside Sales: Your Marketing Blindspot

Filed in Marketing Ideas on January 27, 2017 by
Outside Sales: Your Marketing Blindspot

Outsides sales: they’re cowboys, they don’t care about marketing standards, and they’re in your blindspot. If they weren’t so damn good you’d kill them.

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Add Gifts to Holiday Campaigns

Filed in Marketing Ideas on November 11, 2016 by
Add Gifts to Holiday Campaigns

The holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get hung by the fireplace with the stockings? Nope. They are going right into the trash can. Unread. Unopened. You can still get your marketing through, though, using the channel that […]

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Marketo Loves Direct Mail – and So Do We!

Filed in Marketing Ideas on October 12, 2016 by
Marketo Loves Direct Mail – and So Do We!

Direct mail works with email, it can be personalized and measured. Marketo knows! Check out their post that’s dear to our hearts.

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Marketing Science Mistakes

Filed in Marketing Ideas on June 13, 2016 by
Marketing Science Mistakes

Marketing is an art and a science, but sometimes the science is rough. Get some tips on improving your marketing math in our latest blog post.

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5 Tactics for Sales and Marketing Alignment

Filed in Marketing Ideas on May 28, 2016 by
5 Tactics for Sales and Marketing Alignment

Sales & marketing alignment is one of the latest buzzwords in martech, but what does it really mean? Go beyond the buzzword and get real tips for aligning your teams.

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What is the Best Way to Implement PURLs into a Campaign?

Filed in Marketing Ideas on April 1, 2016 by
What is the Best Way to Implement PURLs into a Campaign?

If you’ve ever come across the term PURL, you probably know that it’s important for your business, but maybe you’re still not positive what it is. Ponder no further.

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