Marketing Ideas

Calculating The Real Cost of Direct Mail

Filed in Featured Posts, Marketing Ideas on October 18, 2017 by
Calculating The Real Cost of Direct Mail

Direct mail is a harpoon, not a net. It is most effective in a B2B campaign when it is used to reel in a leviathan, not a school of sardines. When most people want to see if direct mail is worth it, they calculate direct mail’s Cost Per Lead, then compare it with other channels. […]

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Here’s Why Batch and Blast Direct Mail Doesn’t Work

Filed in Featured Posts, Marketing Ideas on October 3, 2017 by
Here’s Why Batch and Blast Direct Mail Doesn’t Work

So you sent direct mail to everyone on your list and those big, fat response rates you were promised never appeared? Sorry, but you were sold a bill of goods. The truth is, batch and blast direct mail doesn’t work for most B2B companies. It is a great tool to reach unknown B2C consumers but […]

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Guide for Including Direct Mail in Omnichannel Marketing

Filed in B2C Marketing, Featured Posts, Marketing Ideas on September 22, 2017 by
Guide for Including Direct Mail in Omnichannel Marketing

Direct mail is a cornerstone of omnichannel marketing experiences for B2C companies. Imagine this: you’re using a retailer’s app to shop online for a new jacket. You find some styles you like and add them to your cart. Later, you’re out getting dinner and you notice the same retailer’s storefront across the street. You pop […]

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5 B2C Direct Mail Campaigns that Killed It

Filed in B2C Marketing, Marketing Ideas on September 7, 2017 by
5 B2C Direct Mail Campaigns that Killed It

Brands big and small love to use direct mail campaigns. Forging an emotional connection with customers and prospects is tricky, and dimensional mail bridges that gap in ways that digital marketing simply cannot. When you want someone to just put down their keyboard and pay attention, you have to send something real– something they can […]

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The Patient Knows Best: How to Embrace the Future of Healthcare Marketing

Filed in Marketing Ideas on August 7, 2017 by
The Patient Knows Best: How to Embrace the Future of Healthcare Marketing

See how the world’s premier medical technology and services company blends online and offline channels to enhance the customer experience, slash marketing costs, and boost operational efficiency.

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How to Keep Financial Advisors Compliant

Filed in Marketing Ideas on June 27, 2017 by
How to Keep Financial Advisors Compliant

A wealth management organization’s most valuable asset is their reputation. Brand and legal compliance are areas where advisors can cause havoc, and potentially cost your organization huge fines and penalties, with rogue behavior. Brand compliance is not top-of-mind for advisors. They are already spending too much of their time on administrative tasks, so making sure […]

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Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

Filed in Marketing Ideas on May 2, 2017 by
Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

The smarketing struggle is indeed real. So is being stuck in a t-shirt with your mean older brother after you get in a fight. And would a breakdown in communication by another name smell as sweet? We’ve all heard it before. Marketing people think salespeople need to come down to earth and stick with a […]

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Some of Our Favorite Tangible Marketing Campaigns

Filed in Marketing Ideas on April 13, 2017 by
Some of Our Favorite Tangible Marketing Campaigns

What makes a tangible marketing campaign work? At its core, tangible marketing needs the same considerations as any other marketing campaign: it must build a human connection, it has to be memorable and it has to net a great return on investment. Beyond the basics, tangible marketing has to work in three dimensions, it has to […]

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How Tactile Marketing Increases Response Rates

Filed in Marketing Ideas on March 17, 2017 by
How Tactile Marketing Increases Response Rates

In a perfect world, everyone would respond to you. Your calls would be returned immediately. All your emails would be opened — and answered — and you would have dozens of prospects flooding your pipeline. Yet somehow, the world is less than perfect. Contacts are too busy to notice your hellos. Conversations get lost as team […]

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Your 5-Day Plan to Crush a Referrals Program

Filed in Marketing Ideas on March 3, 2017 by
Your 5-Day Plan to Crush a Referrals Program

It’s time to get personal with your customers. We don’t mean whispering sweet nothings into their ears. We mean getting them on board with a win-win customer referrals program. They get a referral reward (a deal, a cool gift) and you get the power of word-of-mouth marketing in return. A 2016 Nielsen poll revealed that, […]

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