We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […]
Real sales velocity comes with true orchestration across every channel. While we at PFL are champions of tactile marketing, we know that using it the wrong way could raze your budget. Tangible marketing isn’t a replacement for any other channel in your mix. It is a catalyst for your marketing. It’s ignitor fluid. It’s rocket fuel. […]
We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!
Dimensional mail is a great way to make a real, human connection with a prospect. It builds empathy, shared experience and keeps you top of mind. We’ve cranked out a lot of content on why Intelligent Gifting™ is a valuable asset for every stage of the sales pipeline, but sometimes you shouldn’t send a gift. How […]
It is getting harder to engage prospects at every stage of the journey, but there’s a secret weapon you can use.