Sales Enablement

This Changed Everything for Our BDR Team

Filed in Sales Enablement on July 11, 2017 by
This Changed Everything for Our BDR Team

“Assume they don’t want to talk to you.” This is the idea that changed everything for our BDR team. Before, we were on the wrong side of no. We thought we were better than no.  It’s a defense mechanism against rejection; hearing ‘no’ call after call, email after email is disheartening. If a customer can […]

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Four Tips to Personalize Field Marketing

Filed in Sales Enablement on June 27, 2017 by
Four Tips to Personalize Field Marketing

Shatter Digital Barriers, Deliver World Class Experiences Wealth Managers, Financial Advisors and Brokers are being surrounded by challenges, from new regulations that hinder marketing to changing demographics (Millennials and aging Baby Boomers). The stakes rise higher with the looming threat of robo-advisors, the growing dependency on digital technology and lofty customer expectations. To stay competitive, […]

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5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Filed in Sales Enablement on March 27, 2017 by
5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […]

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Increase Sales Velocity in 60 Days

Filed in Sales Enablement on March 24, 2017 by
Increase Sales Velocity in 60 Days

Real sales velocity comes with true orchestration across every channel. While we at PFL are champions of tactile marketing, we know that using it the wrong way could raze your budget. Tangible marketing isn’t a replacement for any other channel in your mix. It is a catalyst for your marketing. It’s ignitor fluid. It’s rocket fuel. […]

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How to Market When You Aren’t a Marketer

Filed in Sales Enablement on January 27, 2017 by
How to Market When You Aren’t a Marketer

You’re in sales, but you’re doing marketing. It’s not your job, it’s killing your time and you’re going nuts. We’ve put together some real-world tips to get you through it.

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Personal Marketing Center Live on Salesforce AppExchange

Filed in Sales Enablement on October 26, 2016 by
Personal Marketing Center Live on Salesforce AppExchange

We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!

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Does Gifting Always Work?

Filed in Sales Enablement on July 8, 2016 by
Does Gifting Always Work?

Dimensional mail is a great way to make a real, human connection with a prospect. It builds empathy, shared experience and keeps you top of mind. We’ve cranked out a lot of content on why Intelligent Gifting™ is a valuable asset for every stage of the sales pipeline, but sometimes you shouldn’t send a gift. How […]

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How to Choose the Right Corporate Gift

Filed in Sales Enablement on June 10, 2016 by
How to Choose the Right Corporate Gift

Choosing the right corporate gift can be difficult. In this post we break down how to make your gifting campaigns really shine.

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The Science Behind Gifting

Filed in Sales Enablement on May 20, 2016 by
The Science Behind Gifting

When a prospect gets a gift, there is a powerful, positive response in their brain. We explain some of the science behind gifting so you understand why it works so well.

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Is Cold Calling Dead?

Filed in Sales Enablement on April 13, 2016 by
Is Cold Calling Dead?

Is cold calling dead? The answer may not be what you think. See how direct mail can change your cold calling game.

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