In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

Filed in Marketing Automation on October 16, 2015 by

If you’re using marketing automation software, you’re keenly aware of the benefits at your fingertips. But are you using a true multi-channel approach to your campaigns? Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant engagement opportunity with your audience.

Our CEO, Andrew Field (@asfield), recently posted a guest blog on the Marketo website about true multi-channel marketing. Pop on over and read for yourself why direct mail warrants a place in every modern marketing mix.


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