Tag: corporate gifting

Add Gifts to Holiday Campaigns

Filed in Marketing Ideas on November 11, 2016 by
Add Gifts to Holiday Campaigns

The holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get hung by the fireplace with the stockings? Nope. They are going right into the trash can. Unread. Unopened. You can still get your marketing through, though, using the channel that […]

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Is Corporate Gifting Working or Not?

Filed in Customer Experience on November 2, 2016 by
Is Corporate Gifting Working or Not?

The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]

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The Science Behind Gifting

Filed in Sales Enablement on May 20, 2016 by
The Science Behind Gifting

When a prospect gets a gift, there is a powerful, positive response in their brain. We explain some of the science behind gifting so you understand why it works so well.

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How to Remove the Headache from Holiday Gifting

Filed in Marketing Ideas on November 18, 2015 by
How to Remove the Headache from Holiday Gifting

  You know how important holiday gifting is to your company, and you’ve developed a solid outreach strategy. But even a good strategy can be a headache to implement, which is why most companies choose their holiday sends with a tinge of excitement and a tsunami of dread. While you know the benefit the holiday […]

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