We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Tag: customer experience
Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […]
It’s time to get personal with your customers. We don’t mean whispering sweet nothings into their ears. We mean getting them on board with a win-win customer referrals program. They get a referral reward (a deal, a cool gift) and you get the power of word-of-mouth marketing in return. A 2016 Nielsen poll revealed that, […]
You did it! You landed your dream account, and the deal has been closed. They got on board with your $10K solution. Sure, it’s time to pat yourself (and your team) on the back. But make no mistakes — your job is far from done. The product purchase is merely the first step of your […]
Everyone wants to build a great customer experience but it isn’t easy. At PFL customer success is part of our DNA. Find out how building the right culture leads to the right experience.