Tag: dimensional mail

Increase Sales Velocity in 60 Days

Filed in Sales Enablement on March 24, 2017 by
Increase Sales Velocity in 60 Days

Real sales velocity comes with true orchestration across every channel. While we at PFL are champions of tactile marketing, we know that using it the wrong way could raze your budget. Tangible marketing isn’t a replacement for any other channel in your mix. It is a catalyst for your marketing. It’s ignitor fluid. It’s rocket fuel. […]

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Direct Mail Reborn: B2B Marketers To Invest More In 2016

Direct Mail Reborn: B2B Marketers To Invest More In 2016

We just can’t get enough of Demand Gen Report’s recent article on the growing role of direct mail in 2016 marketing. Carol Krol, DGR’s Editor-in-Chief, explains that B2B marketers look to increase direct mail’s part in their lead gen efforts due to its novelty when compared to the cramped email inboxes of many potential buyers. […]

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The ‘10 Trends for Digital Marketers to Know in 2016’ aren’t all Digital

Filed in Marketing Ideas on November 24, 2015 by
The ‘10 Trends for Digital Marketers to Know in 2016’ aren’t all Digital

  Very soon, the lights will dim, the curtain will fall, and 2015 will take its final bow. The nearing of the New Year has marketers looking to 2016 with anticipation about what new trends, releases and capabilities are to come. The folks over at Conversion Advantage have put together an incredibly smart list of […]

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WSJ Recognizes the Virtues of Good Ol’ Snail Mail

Filed in Marketing Ideas on November 12, 2015 by
WSJ Recognizes the Virtues of Good Ol’ Snail Mail

  The WSJ has been one of the world’s biggest thought leaders for over 100 years. As shown in a recent post highlighting a study done by MarketingSherpa, these smart cookies have caught on to the power of “good ol’ snail mail.” We’re excited to see the WSJ spreading the word on the marketing virtues […]

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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

Filed in Marketing Automation on November 10, 2015 by
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

  We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]

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Hit the Nail on the Head – Targeted Marketing to your Customers

Filed in Marketing Ideas on October 8, 2015 by
Hit the Nail on the Head – Targeted Marketing to your Customers

Remember the days before that slick little computer in your pocket? When you had to rely on a salesperson in a store, or the car lot, or over the phone to give you the details about something you wanted to buy? Marketers and salespeople held all the cards. As a seller, you were able to […]

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“Digital” Marketing Like you’ve Never Seen

Filed in Marketing Automation on September 15, 2015 by
“Digital” Marketing Like you’ve Never Seen

Some things just work together. Peanut butter and jelly. Calvin and Hobbes. Sir Lancelot and Excalibur. Dimensional mail and digital marketing campaigns. The fact is, true multi-channel marketing is not complete without some sort of tactile component. Study after study (after study) proves that direct mail gets consumer attention, remains in the mind, and drives […]

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