Tag: direct mail

10 Marketing Ideas for Financial Advisors

Filed in Financial Services Marketing, Marketing Ideas on October 12, 2018 by
10 Marketing Ideas for Financial Advisors

Marketing managers in the financial space are in a unique position. There are a lot of factors that play in to the success and creativity (or lack thereof) of a financial marketing campaign, including consumer trust, industry standards, and of course, good old federal regulations. But just because these factors exist doesn’t mean they have […]

Continue Reading »

How PFL Helps Boost Event Marketing

Filed in Event Marketing on September 13, 2018 by
How PFL Helps Boost Event Marketing

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is one that all planners struggle with. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with marketing a hosted event held in […]

Continue Reading »

Cold Calling Tips: Don’t Do It!

Filed in Sales Enablement on September 9, 2018 by
Cold Calling Tips: Don’t Do It!

Sales teams go through the ringer. They deal with stress that may not always be apparent to their colleagues, such as struggling with cold calling. Not only can it be hard to make a pitch to a stranger over the phone, but the rep is aware that the other person is very busy and resents […]

Continue Reading »

Direct Mail Ideas: Healthcare

Filed in Marketing Ideas on August 14, 2018 by
Direct Mail Ideas: Healthcare

Marketers in the health and life sciences fields sometimes fall into the trap of thinking that since their industry is so heavily regulated, their marketing also needs to be vanilla and toe the line. Just because you have stricter marketing guidelines than other industries, does NOT mean your marketing campaigns have to be boring. In […]

Continue Reading »

How To Create Effective Multi-Channel Nurture Programs

Filed in Multichannel Marketing on July 30, 2018 by
How To Create Effective Multi-Channel Nurture Programs

If you’re only using automated email campaigns to nurture your B2B customers, you may have a serious case of tunnel vision. Our expectations have changed. Thanks to Netflix, Pandora and other streaming services, along with the rise of ad blockers and more advances spam filters, we no longer expect digital marketing. We can resist it, […]

Continue Reading »

Calculating The Real Cost of Direct Mail

Filed in Featured Posts, Marketing Ideas on October 18, 2017 by
Calculating The Real Cost of Direct Mail

Direct mail is a harpoon, not a net. It is most effective in a B2B campaign when it is used to reel in a leviathan, not a school of sardines. According to the Data & Marketing Association, direct mail’s average response rate is 5.3%, in our research we’ve seen marketers that integrate offline and online […]

Continue Reading »

Here’s Why Batch and Blast Direct Mail Doesn’t Work

Filed in Featured Posts, Marketing Ideas on October 3, 2017 by
Here’s Why Batch and Blast Direct Mail Doesn’t Work

Move over, old-school direct mail. Marketing automation gave you a new lease on life. Did you send direct mail to everyone on your list and those big, fat response rates you were promised never appeared? Sorry, but you were sold a bill of goods. The truth is, batch and blast direct mail doesn’t work for […]

Continue Reading »

5 B2C Direct Mail Campaigns that Killed It

Filed in B2C Marketing, Marketing Ideas on September 7, 2017 by
5 B2C Direct Mail Campaigns that Killed It

Brands big and small love to use direct mail campaigns. Forging an emotional connection with customers and prospects is tricky, and dimensional mail bridges that gap in ways that digital marketing simply cannot. When you want someone to just put down their keyboard and pay attention, you have to send something real– something they can […]

Continue Reading »

How We Saw 258% Lift in Nurture Stream Engagement

Filed in Featured Posts, Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

Continue Reading »

Is Corporate Gifting Working or Not?

Filed in Customer Experience on November 2, 2016 by
Is Corporate Gifting Working or Not?

The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]

Continue Reading »

fav