Tag: direct mail

Is Corporate Gifting Working or Not?

Filed in Customer Experience on November 2, 2016 by
Is Corporate Gifting Working or Not?

The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]

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DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

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Marketo Loves Direct Mail – and So Do We!

Filed in Marketing Ideas on October 12, 2016 by
Marketo Loves Direct Mail – and So Do We!

Direct mail works with email, it can be personalized and measured. Marketo knows! Check out their post that’s dear to our hearts.

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Near Field Communication & Direct Mail

Filed in Customer Experience on September 28, 2016 by
Near Field Communication & Direct Mail

Near-field communication (NFC) technology allows you to embed information into print materials, making them truly interactive. NFC brings print technology into the modern era, making it dynamic and expanding the amount of information that can be shared and the ways in which consumers can interact with brands and services. A tiny tag or chip which emits […]

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Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

Filed in Marketing Automation on February 24, 2016 by
Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a barrage of meetings, early morning spin class, soccer practice, date night, that third cousin’s kid’s dance recital. With so much busyness, how do marketers get this crowd to stop, take a moment, and absorb a message that isn’t on their […]

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Direct Mail Reborn: B2B Marketers To Invest More In 2016

Direct Mail Reborn: B2B Marketers To Invest More In 2016

We just can’t get enough of Demand Gen Report’s recent article on the growing role of direct mail in 2016 marketing. Carol Krol, DGR’s Editor-in-Chief, explains that B2B marketers look to increase direct mail’s part in their lead gen efforts due to its novelty when compared to the cramped email inboxes of many potential buyers. […]

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Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

Filed in Marketing Automation on December 7, 2015 by
Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

  We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]

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WSJ Recognizes the Virtues of Good Ol’ Snail Mail

Filed in Marketing Ideas on November 12, 2015 by
WSJ Recognizes the Virtues of Good Ol’ Snail Mail

  The WSJ has been one of the world’s biggest thought leaders for over 100 years. As shown in a recent post highlighting a study done by MarketingSherpa, these smart cookies have caught on to the power of “good ol’ snail mail.” We’re excited to see the WSJ spreading the word on the marketing virtues […]

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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

Filed in Marketing Automation on November 10, 2015 by
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

  We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]

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In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

Filed in Marketing Automation on October 16, 2015 by
In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic

If you’re using marketing automation software, you’re keenly aware of the benefits at your fingertips. But are you using a true multi-channel approach to your campaigns? Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant […]

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