We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Stalled sales? No response? Here’s 3 B2B hurdles and a fresh new way to beat them.
No matter how much you may love the holidays, there’s no denying it’s a crazy season. From company parties to family vacations, it’s a jam-packed couple of months, and it’s easy to let some things fall off your radar. Perhaps this rings true of your company’s 2015 holiday gifting strategy (or lack thereof). If […]
You know how important holiday gifting is to your company, and you’ve developed a solid outreach strategy. But even a good strategy can be a headache to implement, which is why most companies choose their holiday sends with a tinge of excitement and a tsunami of dread. While you know the benefit the holiday […]
The holiday season is fast approaching, and with it comes a golden opportunity for companies everywhere—holiday gifting. Done right, gifts can create a one-to-one interaction that goes a long way in building a relationship. Done wrong, they can feel like an obligatory, generic mass blast to all your customers. You know you can do better than the […]
Remember the days before that slick little computer in your pocket? When you had to rely on a salesperson in a store, or the car lot, or over the phone to give you the details about something you wanted to buy? Marketers and salespeople held all the cards. As a seller, you were able to […]
Most interactions are anything but 1:1. How many daily interactions do we have that make us feel like one of the herd? Waiting in line at the bank, pulling numbers at the DMV, dialing our way through a phone tree. Over time, all these interactions have become less personal as the population goes up, and […]