Tag: marketing

Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

Filed in Marketing Ideas on May 2, 2017 by
Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

  The smarketing struggle is indeed real. So is being stuck in a t-shirt with your mean older brother after you get in a fight. And would a breakdown in communication by another name smell as sweet? We’ve all heard it before. Marketing people think salespeople need to come down to earth and stick with […]

Continue Reading »

Personal Marketing Center Live on Salesforce AppExchange

Filed in Sales Enablement on October 26, 2016 by
Personal Marketing Center Live on Salesforce AppExchange

We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!

Continue Reading »

Marketing Science Mistakes

Filed in Marketing Ideas on June 13, 2016 by
Marketing Science Mistakes

Marketing is an art and a science, but sometimes the science is rough. Get some tips on improving your marketing math in our latest blog post.

Continue Reading »

The No. 1 Problem Sales People Face and the 4 Things You’re Doing to Make it Worse

Filed in Sales Enablement on March 11, 2016 by
The No. 1 Problem Sales People Face and the 4 Things You’re Doing to Make it Worse

If you’ve heard the phrase “cut through the clutter,” 80 billion times this year, there’s a reason. It’s the number one problem salespeople face.

Continue Reading »

Direct Mail Reborn: B2B Marketers To Invest More In 2016

Direct Mail Reborn: B2B Marketers To Invest More In 2016

We just can’t get enough of Demand Gen Report’s recent article on the growing role of direct mail in 2016 marketing. Carol Krol, DGR’s Editor-in-Chief, explains that B2B marketers look to increase direct mail’s part in their lead gen efforts due to its novelty when compared to the cramped email inboxes of many potential buyers. […]

Continue Reading »

Top 4 Reasons You Should be at Tahoe Dreamin’

Filed in Marketing Ideas, Sales Enablement on January 8, 2016 by
Top 4 Reasons You Should be at Tahoe Dreamin’

If you’re using Salesforce and are not at Tahoe Dreamin’ on January 22nd of 2016, you’re missing out. This inaugural event is the Midwest Dreamin’ of the West Coast—a super-user group gathering put on by Salesforce users themselves. Tahoe Dreamin’ promises to bring some of the greatest minds in the Salesforce West Coast community together […]

Continue Reading »

Think You Missed the Holiday Gifting Boat? Think Again with These 8 Ways to Gift All Year

Filed in Marketing Ideas on December 8, 2015 by
Think You Missed the Holiday Gifting Boat? Think Again with These 8 Ways to Gift All Year

  No matter how much you may love the holidays, there’s no denying it’s a crazy season. From company parties to family vacations, it’s a jam-packed couple of months, and it’s easy to let some things fall off your radar. Perhaps this rings true of your company’s 2015 holiday gifting strategy (or lack thereof). If […]

Continue Reading »

Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

Filed in Marketing Automation on December 7, 2015 by
Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

  We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]

Continue Reading »

The ‘10 Trends for Digital Marketers to Know in 2016’ aren’t all Digital

Filed in Marketing Ideas on November 24, 2015 by
The ‘10 Trends for Digital Marketers to Know in 2016’ aren’t all Digital

  Very soon, the lights will dim, the curtain will fall, and 2015 will take its final bow. The nearing of the New Year has marketers looking to 2016 with anticipation about what new trends, releases and capabilities are to come. The folks over at Conversion Advantage have put together an incredibly smart list of […]

Continue Reading »

fav