Tag: marketing automation

How We Saw 258% Lift in Nurture Stream Engagement

Filed in Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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How to Use Rich Behavioral Data

Filed in Marketing Automation on September 30, 2016 by
How to Use Rich Behavioral Data

You search for a new blender on Google, visit the Vitamix site, put one in your cart on Amazon but don’t buy it, and suddenly you’re seeing ads for that blender in your Facebook feed and all over Amazon. This is advertising using rich behavioral data. There’s no chance you’re going to forget about that […]

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Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

Filed in Marketing Automation on February 24, 2016 by
Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a barrage of meetings, early morning spin class, soccer practice, date night, that third cousin’s kid’s dance recital. With so much busyness, how do marketers get this crowd to stop, take a moment, and absorb a message that isn’t on their […]

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Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

Filed in Marketing Automation on December 7, 2015 by
Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

  We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]

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How to Remove the Headache from Holiday Gifting

Filed in Marketing Ideas on November 18, 2015 by
How to Remove the Headache from Holiday Gifting

  You know how important holiday gifting is to your company, and you’ve developed a solid outreach strategy. But even a good strategy can be a headache to implement, which is why most companies choose their holiday sends with a tinge of excitement and a tsunami of dread. While you know the benefit the holiday […]

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Happy Birthday Launchpoint!

Filed in Marketing Automation on November 13, 2015 by
Happy Birthday Launchpoint!

We want to wish the gang over at LaunchPoint a Happy Birthday! Three years in and they’ve already got over 450 partners and 550 apps and services. We’ve had a great experience as a Partner and look forward to what the future holds for them! They just grow up so fast.   

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WSJ Recognizes the Virtues of Good Ol’ Snail Mail

Filed in Marketing Ideas on November 12, 2015 by
WSJ Recognizes the Virtues of Good Ol’ Snail Mail

  The WSJ has been one of the world’s biggest thought leaders for over 100 years. As shown in a recent post highlighting a study done by MarketingSherpa, these smart cookies have caught on to the power of “good ol’ snail mail.” We’re excited to see the WSJ spreading the word on the marketing virtues […]

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