We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Tired of casting your net for leads and pulling in lots of small fish? We understand. Learn how to use the right tools to go after the big fish with Jon Miller’s The Clear and Complete Guide to Account Based Marketing. If you don’t know Jon, he is one of the founders of Marketo, and […]
We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]
We want to wish the gang over at LaunchPoint a Happy Birthday! Three years in and they’ve already got over 450 partners and 550 apps and services. We’ve had a great experience as a Partner and look forward to what the future holds for them! They just grow up so fast.
We at PFL are thrilled to announce we’ve been named a finalist for the Marketo Revvie Awards in both the LaunchPoint Innovator and LaunchPoint Integrator category! The Innovator award recognizes the Marketo LaunchPoint partner who invested deeply in building an innovative solution on Marketo’s open platform. The Integrator category recognizes companies who leverage Marketo’s platform […]