Tag: print marketing

Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

Filed in Marketing Automation on December 7, 2015 by
Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

  We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]

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Hit the Nail on the Head – Targeted Marketing to your Customers

Filed in Marketing Ideas on October 8, 2015 by
Hit the Nail on the Head – Targeted Marketing to your Customers

Remember the days before that slick little computer in your pocket? When you had to rely on a salesperson in a store, or the car lot, or over the phone to give you the details about something you wanted to buy? Marketers and salespeople held all the cards. As a seller, you were able to […]

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2015 Dreamforce Emerging Trends: Printing Reinvented

Filed in Sales Enablement on September 22, 2015 by
2015 Dreamforce Emerging Trends: Printing Reinvented

    Each year at Dreamforce, industry visionaries and thought leaders gather for the Emerging Technology Trends Keynote to discuss the top trends to watch in the upcoming year. As usual, attendees packed the room to hear from the brilliant minds of Charlie Isaacs, Peter Schwartz, Karthik Chakkarapani and Peter Coffee. This year, the technologies and […]

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Break from the Herd with Gifts to Create 1:1 Interactions

Filed in Sales Enablement on September 18, 2015 by
Break from the Herd with Gifts to Create 1:1 Interactions

Most interactions are anything but 1:1. How many daily interactions do we have that make us feel like one of the herd? Waiting in line at the bank, pulling numbers at the DMV, dialing our way through a phone tree. Over time, all these interactions have become less personal as the population goes up, and […]

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“Digital” Marketing Like you’ve Never Seen

Filed in Marketing Automation on September 15, 2015 by
“Digital” Marketing Like you’ve Never Seen

Some things just work together. Peanut butter and jelly. Calvin and Hobbes. Sir Lancelot and Excalibur. Dimensional mail and digital marketing campaigns. The fact is, true multi-channel marketing is not complete without some sort of tactile component. Study after study (after study) proves that direct mail gets consumer attention, remains in the mind, and drives […]

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Direct Mail Success? $1.2 Billion Says Yes!

Filed in Marketing Ideas on August 21, 2015 by
Direct Mail Success? $1.2 Billion Says Yes!

It’s easy to be star-struck with the newest technology developments in marketing automation. These innovations are going to revolutionize our lives with Automation! More Features! More Functionality! But what about more customers? More revenue? While it might not have the appeal of tech, direct mail has proven itself time and again as a powerful channel […]

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Study Finds Direct Mail more Powerful than Email

Filed in Marketing Ideas on July 7, 2015 by
Study Finds Direct Mail more Powerful than Email

We know from our own research that direct mail packs a more powerful punch than Mike Tyson in his prime. However, it’s also nice to see it quantified in third party studies. That’s why we got all giddy when we saw that Temple University had conducted an in-depth neuroscientific study that found direct mail ads […]

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How an Old-Fashioned Letter Campaign Got a 9.4% Response Rate

Filed in Marketing Ideas on June 25, 2015 by
How an Old-Fashioned Letter Campaign Got a 9.4% Response Rate

He could be the poster child for “Modern Marketer.” Ashley Friedlein, founder of Econsultancy, has built a 20+-year resume in digital media. Indeed, he writes that his specialty is digital marketing, media and e-commerce. But the digital expert tried an experiment recently that involved a letter campaign. The list was made up of individuals who […]

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No Need to Go Offline to Send Physical Marketing Campaigns

Filed in Marketing Automation on June 16, 2015 by
No Need to Go Offline to Send Physical Marketing Campaigns

Modern marketers can use all the help they can get to deliver the right messages to prospects and customers at specific points in the sales process. Having maximum impact is critical, and it often comes down to timing, like the punch line of a joke. What if you want to acknowledge certain online actions or […]

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