We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]
Tag: sales challenges
Richardson’s Selling Challenges Study 2016 has bad news: not much has changed since 2015. The good news is the top three challenges are interconnected.