Tag: storytelling

6 Ways to Sell with Storytelling

Filed in Sales Enablement on April 28, 2015 by
6 Ways to Sell with Storytelling

In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season, he could be found in the locker room, wrapping a measuring tape around the feet of every runner, jotting down measurements on a pad of paper. He believed that if he […]

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