Tag: tactile marketing automation

PFL’s Customer Rewards Program Playbook

Filed in Customer Loyalty Marketing on June 6, 2018 by
PFL’s Customer Rewards Program Playbook

A customer rewards program, when done right, can be a powerful tool for business growth. With 75% of consumers in a Virtual Incentives study saying they favor companies that offer rewards, your customers may not see loyalty programs as a bonus, but rather an expectation. However, here’s the secret sauce to creating a standout rewards […]

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4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

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Tactile Marketing Ideas

Filed in Marketing Ideas on March 19, 2018 by
Tactile Marketing Ideas

Marketers have been rattled by two huge changes that are the equivalent of an extinction event for old-school digital marketing. First, the number of digital messages we all receive every day has reached critical mass. 3,500 messages a day! From email blasts to banner ads to YouTube pre-roll ads – we’re bombarded by digital marketing. So […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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How Tactile Marketing Increases Response Rates

Filed in Marketing Ideas on March 17, 2017 by
How Tactile Marketing Increases Response Rates

In a perfect world, everyone would respond to you. Your calls would be returned immediately. All your emails would be opened — and answered — and you would have dozens of prospects flooding your pipeline. Yet somehow, the world is less than perfect. Contacts are too busy to notice your hellos. Conversations get lost as team […]

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DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

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