Tag: tactile marketing automation

2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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How Tactile Marketing Increases Response Rates

Filed in Marketing Ideas on March 17, 2017 by
How Tactile Marketing Increases Response Rates

In a perfect world, everyone would respond to you. Your calls would be returned immediately. All your emails would be opened — and answered — and you would have dozens of prospects flooding your pipeline. Yet somehow, the world is less than perfect. Contacts are too busy to notice your hellos. Conversations get lost as team […]

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DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

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