Need to know when to add personalized dimensional mail to your sales and marketing strategies? Here are 10 ideas:
- Shorten Sales Cycle
- Audience: Leads who have become slow or stagnant in converting to customers.
- Strategy: Reduce time gaps with a relevant gift to demonstrate that the lead is valued and keep your company top of mind.
- Seasonal Gifting
- Audience: Existing customers and prospects.
- Strategy: Keep your brand top of mind and let your customers know you’re thinking of them during the holidays.
- Wish List or Abandoned Cart
- Audience: Online visitors with a wish list or abandoned cart, but no purchase in 2 weeks.
- Strategy: Trigger the send of an interactive mailer to drive a return visit by beautifully showcasing the products left in the shopping cart.
- Welcome
- Audience: New customers
- Strategy: Set the stage for a long and happy relationship by sending your new customer an appreciative gift and personal note.
- Email Capture
- Audience: New visitors who did not complete the signup process, or leads who don’t have a valid email on file.
- Strategy: Trigger the send of a personal invitation to access bonus content or special offer in exchange for a new email address.
- Win-Back
- Audience: Customers who have not opened, clicked or purchased in 12+ months.
- Strategy: Reconnect using a dimensional mail incentive if the email is not receiving a response.
- Loyalty and Membership Rewards
- Audience: Loyal, high-value members, donors or fans.
- Strategy: Trigger the send of a one-of-a-kind unboxing experience – delight with a care package.
- Contract Renewals
- Audience: Existing customers whose contract is up for renewal.
- Strategy: Remind a client that it’s time to re-sign and make the entire experience pleasant with a triggered gift and note.
- Preference Management
- Audience: Existing customers who checked ‘Yes’ to receive a paper copy.
- Strategy: Be ready to trigger the send of a printed version of a statement or customer service letter when requested.
- Happy Anniversary
- Audience: Existing customers who are celebrating a milestone with you.
- Strategy: Trigger the send of a thoughtful gift to surprise and delight customers.
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Give us a call now to schedule a demo and see TMA in action. 800-930-5088
