PFL and Dynamic Signal review the top 5 common mistakes marketers make when rolling out an ABM strategy and how to recover from them.
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5 ABM Mistakes Most Marketers Make
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Has the ghost of a supposedly dead B2B account visited you during strategy meetings or in the long hours of the night? When situations like this occur, we at PFL recommend making the play to wake the dead.
Once you've landed an account there's still a lot of work to do and an Account-Based Marketing approach can help you enhance your customer's experience.
re you leading your customers on the right ABM journey through your content - or are you losing them because of an undefined, uncontrolled path?
