Here's a preview of session topics:
How to Use Data to Be Radically Relevant
We live in a relevant world. That's how we want to be communicated to. Amazon, Netflix, Facebook - they're all winning because they cater to relevance. But you don't need massive amounts of data to be relevant with your audience. In this session, PFL customers will show the steps they're taking to move from large blast sends to relevant listening approaches that capitalize on timing.
Orchestration is a Force Multiplier
Get your channels working together in harmony to boost your tactile marketing results. See best-in-class coordinated journeys with digital, tactile marketing, and sales outreach. Learn flow best practices for a variety of use cases.
Signal Matters - How to Use it to Your Advantage in Mail Design
PFL experts will share examples and tips for how you can design mail and packages that convey your brand, provide an experience and drive your message home. We'll also share the latest and greatest in packaging, print and custom effects - this is your chance to get your hands on them!
How do I get to Bozeman?
Bozeman is easily accessible via Gallatin Field Airport (BZN). You can easily take a ridesharing service
from the airport to our partner hotel, The Lark Hotel, and we recommend renting a car. Click here
for shuttle information if you are staying at the Element Hotel.
Where will the event take place?
Tuesday sessions will take place at PFL's headquarters (100 PFL Way) in Livingston, MT. We will have a
shuttle from The Lark Hotel to PFL's headquarters on Tuesday, July 16, departing at 2:00pm.
Wednesday sessions will start in Downtown Bozeman at
The Rialto Theater
(10 West Main Street), which
is walking distance from The Lark Hotel, then will move over to The Baxter Hotel
(105 West Main Street)
for the afternoon. Any other events that will take place will have transportation for you to take.
Do I need a car?
If you're staying downtown, we don't recommend one as most everything is walking distance. If you do
decide to drive, parking is available in a nearby garage for $1/hour.
What should I bring with me?
All meetings and meals are casual, so feel free to wear whatever you feel comfortable in. Bozeman is a
generally casual place, and the weather in July can be very hot during the day, rainy for a hard but short
spurt in the afternoon, and could possibly get cold at night (we're at nearly 5,000 feet!). Definitely bring
layers for evenings in case it gets chilly!