ABM Playbook

We’re continuing our “What to Send When?” series and diving deep into the strategies behind mid-funnel tactile marketing.

Has the ghost of a supposedly dead B2B account visited you during strategy meetings or in the long hours of the night? When situations like this occur, we at PFL recommend making the play to wake the dead.

PFL and Dynamic Signal review the top 5 common mistakes marketers make when rolling out an ABM strategy and how to recover from them.