Tired of casting your net for leads and pulling in lots of small fish? We understand. Learn how to use the right tools to go after the big fish with Jon Miller’s The Clear and Complete Guide to Account Based Marketing. If you don’t know Jon, he is one of the founders of Marketo, and is now CEO and founder of Engagio.
Jon highlights something near and dear to us: using dimensional mail as an integral part of your account based marketing strategy. High-value and highly personalized dimensional mail can help break through a noisy marketing landscape, and engage senior executives who may not download white papers or attend webinars. (pp 68-69)
Ditch the net and start reeling in the big fish. Launch your Account Based Marketing strategy today.