PFL

Big Sky: Big Ideas 2019
July 16-18, 2019 | Bozeman, MT
The best of a better way.
You’ve recognized that it’s not enough to just deliver impressions. You must make an impression. But the medium alone will not guarantee the best results.
Join us in Montana, where we think about relationships and scale differently (yes, it’s still the norm here to wave at strangers).
2018 Summit Recap
Where personalized becomes personal.
Learn how you can create experiences that are personal, not just personalized. We’ll explore ways to infuse a human element with tactile marketing automation to build lasting customer relationships.
Why Attend
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INSPIRED
Access to sessions, peers, and person-to-person conversations that will change how you think about engaging with your customers and prospects.
blue target
PRODUCTIVE
Walk away with program strategies & plans that are ready to execute, and get one-on-one time with solution architects and marketing consultants.
handshake
CONNECTED
This is a unique opportunity to meet with like-minded marketers. Share experiences, challenge each other and ultimately innovate and grow together!
With 1.5 days of content, this conference will host dynamic speakers, community building activities, and of course, plenty of time to chat strategy over delicious meals, all in the heart of Big Sky Country.
Your ticket includes
  • Site tour of the new PFL Fulfillment Center
  • All social activities scheduled in the agenda below
  • Cocktails and dinner on Tuesday
  • Breakfast, lunch, pre-dinner reception on Wednesday
  • Optional guided tour of Yellowstone National Park with our team on Thursday (includes breakfast and lunch)
Tim Washer
Keynote:
Tim Washer
Tim Washer spent 20 years at IBM, Cisco and Accenture while moonlighting on SNL, Conan O’Brien and The Late Show. Straddling these contradictory worlds gave Tim the skills to humanize some of the world’s most boring brands.
He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case.
Tim’s keynote will push us to follow the fear and connect with our audiences in a human way. You’ll laugh, you’ll cry (tears of laughter…this guy is hilarious), and yes, you may be forced into a group improv exercise (follow the fear!).
Workshop:
Tim will follow-up his keynote with a creative workshop. He’ll teach us how to train our brains to always be on the lookout for ideas – helping you come up with tactile marketing ideas quickly. We’ll then share a scenario, split you into groups and have you work together to come up with the best tactile marketing solution. You’ll walk away with tips for becoming an idea factory, and maybe even a sweet prize if you pass Tim’s harsh judgement.
Montana Welcome from Special Guest
Wylie Gustafson
Wylie Gustafson
Wylie is a native Montanan singer/songwriter. He’s the man behind the Yahoo! yodel and one of the few authentic voices of the American West. Read More
When not touring, he still gets up every day and tends to the livestock on his ranch near the town of Conrad, Montana. It grounds him and is the backbone of his art. The secret of Wylie’s honest, uplifting and soulful music isn’t in any musical formula or flashy gimmick. Its purity lies in Wylie’s character: earnest and hard-working, beaming with friendly vigor, topped off with a smile as welcoming as the Big Sky sunshine.
Sessions
How B2B Marketers are Personalizing ABM Content Experiences
Randy Frisch, President & CMO of Uberflip
Marketing/Sales from the Heart: How to use Empathy to your Advantage
Jenn Kloc, Sr. Marketing Manager at Jellyvision
What’s in the Box?!
Tiffany Early, Senior Director, Marketing at Arxan
Deborah McGinn, VP, Global Marketing at Arxan
Tactile marketing automation isn’t just about sending “cool SWAG.” The combination of message, design, and experience will make or break the success of your tactile efforts. In this session, Tiffany and Deborah of Arxan will share their strategy for creating tactile marketing that stands out in the crowded cybersecurity space and visually communicates a highly technical value proposition. You won’t want to miss seeing Arxan’s creative and budget-friendly approach that earns them meetings and raving responses from C-Level targets. Walk away with tips on how to elevate your brand story and drive action through Message + Design + Experience.
Tiffany Early
Tiffany Early
Deborah McGinn
Deborah McGinn
Panel – How to Drive Demand for a High Growth, Silicon Valley SaaS Company
Maurina Venturelli, Senior Director Demand Generation at Sumo Logic
Rougeyar Parry, Senior Manager Demand Generation Marketing at Sumo Logic
Shannon Miller, Senior Manager Marketing Operations at Sumo Logic
Maurina Venturelli
Maurina Venturelli
Rougeyar Parry
Rougeyar Parry
Shannon Miller
Shannon Miller
How Paycor Shifted to Human-Centric Marketing, at Scale
Gretchen Swann, Principal Marketing Program Manager at Paycor
Chris Saporito, Associate Manager, Marketing Technology
Don’t use automation as a crutch to substitute scale for intimacy. It’s not about delivering more – it’s about delivering something relevant, at the right time, in the best way. Hear how Paycor moved from large blast sends to serving up relevant content to their prospects across the buyer’s journey. By understanding what a buyer is interested in and layering in the more intimate channel of direct mail, Paycor was able to deliver experiences that significantly increased engagement, conversions, and revenue.
Key Takeaways:
  • Strategies for finding what your target accounts and prospects want through data.
  • Tips for moving from batch-and-blast sends to an always-on, relevant listening approach.
Gretchen Swann
Gretchen Swann
Chris Saporito
Chris Saporito
Signaling Matters – How to Use it to your Advantage
Daniel Gaugler, CMO at PFL
Amber Sikkink, Design & Packaging Lead at PFL
PFL experts will share examples and tips for how you can design mail and packages that convey your brand, provide an experience and drive your message home. We’ll also share the latest and greatest in packaging, print and custom effects – this is your chance to get your hands on them!
Daniel Gaugler
Daniel Gaugler
Amber Sikkink
Amber Sikkink
How Take 5 Oil Beats the Competition Through Data-Driven & Personalized Mail
Summer Nunn, VP of Marketing at Take 5 Oil Change
Heather Turner, Director, CRM Marketing, Take 5 Oil Change
Take 5 knew they needed to make a change (and we’re not talking oil change) to reach customers in a highly competitive market. Hear how they combine industry, customer and business data to personalize their communications across channels.
Learn how to:
  • Trigger sends across multiple channels based on behavioral data and preferences.
  • Merge digital and direct mail workflows to gain improved efficiency and greater incremental response rates.
  • Customize direct mail design and offers for each individual, on-demand.
Summer Nunn
Summer Nunn
Heather Turner
Heather Turner
Connecting the Human Condition with Account-Based Marketing
Paul Petroskey, Marketing Operations Manager at Medtronic
Jaclyn Carter, Senior Manager, Expert Services at Oracle Marketing Cloud

This conversational Q&A session between Oracle Marketing Cloud and Medtronic will highlight Medtronic’s success solving the Human Condition using ABM, attribution and tactile marketing. Hear how the team at Medtronic uses ABM to target their surgeon persona to deliver a cross-channel marketing experience across both Oracle Eloqua as well as a tangible deliverable created by PFL to medical offices nationwide. The result? A multi-channel go-to-market campaign that can be scaled across the organization to alleviate pain, restore health and extend life.
Panel – Connecting with the C-Level: Do’s and Don’ts
Hear from executives about what they care about, how to communicate with them, what gets their attention and what drives them to action.
Workshop – Best Practices for Sales Enablement, Alignment & Adoption
Mollie Kudalis, Sales Enablement Marketing Analyst at Spectrum
Learn how to get the most out of your tactile marketing automation solution by engaging your sales teams. Spectrum has been a PFL customer for many years – see how they rolled out the solution and continue to drive adoption within their large sales team.
Mollie Kudalis
Mollie Kudalis
Workshop: Analyzing the Results of your Tactile Marketing Campaign
Work with experts and peers to map out and fine-tune your program reporting framework so you can quickly and easily share tactile marketing automation results.
Workshop: Create a Tactile Marketing Program Plan
Walk away from this workshop with a program strategy & project plan that is ready for execution. We’ll share productivity hacks and walk through a project template that will help you get a Tactile Marketing program up and running fast. Leverage PFL experts and your peers for feedback on your plans.
Sponsors
Oracle logo
Uberflip Logo
SalesIntel LogoCouch and Associates logo
Schedule
Tuesday
July 16
1:00pm
Departure from The Lark Hotel to PFL
1:45 – 4:15pm
Content Sessions at PFL!
4:30pm
Tour of facility
5:15pm
Cocktails at PFL
6:15pm
Dinner + Entertainment
8:30pm
Departure from PFL to Downtown Bozeman
Wednesday
July 17
8:00am
Registration Breakfast at The Rialto Theater
8:30 – 11:45am
Morning Content Sessions at the Rialto Theater
12:15 – 1:00pm
Lunch at the Baxter Hotel
1:15 – 3:00pm
Afternoon Content Sessions at The Baxter Hotel
3:30 – 5:15pm
Cocktails and networking
5:30pm
Dinner on your own in Downtown Bozeman
Thursday
July 18
7:00am
Breakfast for Yellowstone Tour Participants
8:00am
Departure from The Lark Hotel for Yellowstone National Park
4:00pm
Bus departure back to Bozeman
6:00pm
Latest arrival back to hotels in Bozeman
One-on-one meetings available with PFL Solutions Architects and CSMs also available on Thursday. Contact your CSM to schedule.
***Please note that this agenda is subject to change as we get more information from attendees, speakers, and partners.***
Hotel + Transportation
Our conference hotel is The Lark Hotel (122 West Main Street, Bozeman) and is located across the street from where our conference will take place. We highly recommend reserving your stay, arriving Tuesday, July 16 – Friday, July 19, to take advantage of our Thursday all-day Yellowstone National Park tour.
Fly into Bozeman Airport (BZN) and Uber, rent a car or shuttle to a downtown Bozeman hotel. We will provide bus transportation from the Lark Hotel to and from Livingston on Tuesday, and our Wednesday locations are in walking distance of the hotels recommended below.
Lark Hotel
The Lark Hotel
122 West Main Street
Bozeman, MT 59715
Element Hotel
Element Bozeman
25 E Mendenhall St
Bozeman, MT 59715
FAQs
How do I get to Bozeman?
Bozeman is easily accessible via Gallatin Field Airport (BZN). You can easily take a ridesharing service from the airport to our partner hotel, The Lark Hotel, and we recommend renting a car. Click here for shuttle information if you are staying at the Element Hotel.
Where will the event take place?
Tuesday sessions will take place at PFL’s headquarters (100 PFL Way) in Livingston, MT. We will have a shuttle from The Lark Hotel to PFL’s headquarters on Tuesday, July 16, departing at 1:00pm.
Wednesday sessions will start in Downtown Bozeman at The Rialto Theater (10 West Main Street), which is walking distance from The Lark Hotel, then will move over to The Baxter Hotel (105 West Main Street) for the afternoon. Any other events that will take place will have transportation for you to take.
Do I need a car?
If you’re staying downtown, we don’t recommend one as most everything is walking distance. If you do decide to drive, parking is available in a nearby garage for $1/hour.
What should I bring with me?
All meetings and meals are casual, so feel free to wear whatever you feel comfortable in. Bozeman is a generally casual place, and the weather in July can be very hot during the day, rainy for a hard but short spurt in the afternoon, and could possibly get cold at night (we’re at nearly 5,000 feet!). Definitely bring layers for evenings in case it gets chilly!
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