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Hybrid experiences delivered at scale by PFL
Capturing an audience and earning their engagement is no easy feat in today’s Attention Economy. More than half of enterprise employees are facing increasing levels of digital fatigue, forcing brands to find fresh, innovative approaches to more effectively reach their audiences—and inspire them to take action.
PFL brings a new level of direct mail capabilities to Iterable’s customers by providing a holistic marketing solution that eliminates data silos when executing marketing programs and provides full transparency into campaign performance.
When I’m asked for advice about how to promote women in technology, my response is typically: “If you want to see more women in tech, you need to start today with your daughters, your nieces, the girls in your neighborhood, the classmates of your sons, and the girls you teach, coach, or mentor. It starts with girls, not women.”
Truly knowing your customers thoroughly allows you to meet their current needs and anticipate their future desires. That’s why it is a core differentiator today for businesses that want to stay competitive in an unpredictable world.
At times, the task will seem formidable. Yet, as we wade deeper into the digital age, it becomes clearer that the online and offline worlds have indeed collided—and the right combination of digital and human touch is essential.
While marketing isn’t likely to get any easier in the months and years ahead, it’s possible for business leaders to think smarter and act more strategically. The results of the 2022 PFL “Hybrid Audience Engagement Survey” clearly show that marketers must expand and deepen their thinking about how to gain traction in the attention economy of today, a place where personalization matters and content counts.
The results of PFL’s “2022 Hybrid Audience Engagement Survey” found that personalization, content, and physical marketing tactics, such as direct mail, can have a significant impact on brands’ abilities to reach burnt-out audience.
The key to successful marketing, customer experience, and employee engagement is attention, but it’s hard to captivate people fatigued by digital engagement methods. PFL’s industry-leading Hybrid Experience Platform combines the emotional power of offline marketing with the measurement and predictability of digital so that brands can deliver one-to-one personalization at scale.
In today’s business landscape, the competition for impressions, clicks, and mindshare is fierce. Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects. To better understand the difficulties that many companies face in capturing audiences’ attention, PFL, a leading hybrid experience company, surveyed more than 600 U.S.-based enterprise professionals.
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