- Met all security and HIPAA requirements more efficiently.
- Increased reach and engagement with members who don’t have an email address on file, or who don’t respond to digital communications.
- Merged digital and direct mail workflows for improved efficiency and compliance.
- Streamlined print material fulfillment, allowing the send of direct mail when email information is missing from customer data, or when emails bounce.
- Added highly personalized direct mail into their digital strategy through Tactile Marketing Automation.
- Optimized print spend by better understanding individual channel preferences, ensuring they only mailed to those likely to respond.
- Built 1:1 highly personalized print journeys at scale – traditional printers can’t support the promise of an “audience of one” that PFL makes possible.
PFL has revolutionized the way we print and fulfill our marketing communications due to its seamless integration with Salesforce Marketing Cloud. PFL, you ROCK!