Most interactions are anything but 1:1.
How many daily interactions do we have that make us feel like one of the herd? Waiting in line at the bank, pulling numbers at the DMV, dialing our way through a phone tree. Over time, all these interactions have become less personal as the population goes up, and the amount of spare time we have goes down. Truly personal, 1:1 interactions are more and more rare.
Making them more and more valuable in the business world. Creating 1:1 interactions with your prospects with new available channels is your golden ticket to moving the sales cycle forward, and doing it faster.
Your prospects are craving attention.
There’s a reason that “personalized” is one of the biggest buzzwords of the year: it’s what the people want. They’re tired of being on the receiving end of mass blast messages that aren’t relevant to them.
Consider how it feels to get a “personalized” communication that’s incorrect. It’s a major turn off. That’s because we value being known, and we prize our individuality. When we are misidentified, we feel like an undervalued member of the herd.
Personal means more than sticking a name at the top of your sales email. Including “Dear Jim” doesn’t mean you know anything about the prospect—it means you have data collecting software.
Give the people what they want and you’ll get in return.
Many salespeople think emails and calls are their only option for reaching prospects, when that’s just not the case. You now have the ability to make meaningful contact with prospects by integrating the send of high-impact gifts into your sales cycle. Sending a gift that relates to the prospect’s interests and a personal note that refers to a conversation you’ve had with them goes leagues further than a “Dear Jim,” email could on its own.
So why don’t more sales people do it? Because it takes time, and people are busy. They’re movers, shakers, doers. We understand, which is why SwagIQ gives you all the perks with a gifting program that’s as easy and painless as email.
Gifts move the sales cycle forward.
Ever heard of The Law of Reciprocity? It’s a nifty little term psychologists coined that describes a person’s natural impulse to return favors. It means that if you give something to someone (even if they didn’t ask for it), they’re more likely to reciprocate.
This applies to your prospects when they receive a gift from you. Imagine leveraging a person’s natural impulse to want to do something for you in your sales cycle.
While some sales wizards have made it happen, it’s hard to establish trust over a screen or speaker. But a hand-picked gift, personalized note and a follow-up call—now that’s establishing a true connection.
You demonstrate that the prospect is more than a number, creating a 1:1 relationship that instills trust and invites response.
Gifts create advocates.
Real connections are what turn your prospects into customers and customers into advocates. When customers feel valued by your company, their advocacy can play a pivotal role in your success. After all, brand advocates can boost your effectiveness by 54% through Word of Mouth Marketing.
Start creating connections that close deals.
With the digital overload of today, there is a gold mine of opportunity to create the 1:1, personal relationships your prospects are craving. If you’re interested in learning more, take a look at SwagIQ.com for more great resources.