The Most Innovative Strategies in Tactile Marketing Automation
Tiffany Early, Senior Director, Marketing at Arxan Deborah McGinn, VP, Global Marketing at Arxan
The combination of message, design, and experience will make or break the success of your tactile efforts, as Deborah McGinn and Tiffany Early know. As marketers for a small cybersecurity company, they have to overcome some daunting challenges, namely creating awareness in a niche market and educating customers about a complex, technical subject. By collaborating with the PFL marketing team, they’ve broken through the digital noise in the cybersecurity landscape and used tactile marketing to deliver fun, creative, and budget-friendly experiences. Don’t miss McGinn’s story about how an Arxan BDR used tactile marketing to get a meeting with an unresponsive decision-maker…with the help of the Voya CISO!
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Signaling Matters – How to Use it to your Advantage
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Follow the Fear and Connect in a Human Way
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What’s in the Box?!
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Refining Your Target Audience for Account-Based Marketing
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How Take 5 Oil Beats the Competition Through Data-Driven & Personalized Mail
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