What’s in the Box? Unpacking Technical Solutions for a Non-Technical Audience

McGinn begins the session by digging into the thoughtful design approach. She understands that each marketing effort must be engaging to get the audience thinking and ultimately lead the customer to say, “I want a meeting.” At Arxan, the mission is to design campaigns with the intent to create an experience, and McGinn follows a three-step approach:

1. Know our audience
2. Understand the problem
3. One clear message

Early describes how their team worked closely with PFL to design a visceral experience around their tactile marketing, building a kit of low-cost items that explain a complex subject in a simple, understandable, and fun experience. The results: big opportunities, millions of dollars in the pipeline, and 2x the average deal size. Walk away with tips on how to elevate your brand story and drive action through message, design, and experience!