Innovative Strategies in Tactile Marketing Automation Series
Gretchen Swann, Principal Marketing Program Manager at Paycor
Chris Saporito, Associate Manager, Marketing Technology
In this candid presentation, Gretchen Swann and Chris Saporito explain how the Paycor marketing team realigned its entire content program from a scattershot approach to a strategic, revenue-focused model. Their redesigned, multichannel content hub of thought leadership has resulted in dramatically increased response and conversion rates!