The Most Innovative Strategies in Tactile Marketing Automation
Daniel Gaugler, CMO at PFL
Do you use signaling in your marketing efforts? The answer is “yes,” whether you use it consciously or not! Find out from Daniel Gaugler, CMO at PFL, about the theory of signaling, how other brands are using it to their advantage, and why it’s important for you to put thought into exactly what messages you’re signaling to your audience.
In this session, you’ll learn how to deliver a message that leaves the brand perception you intend for your audience. Gaugler shares five practical examples of how your medium and message can consciously and subconsciously signal value to your audience. As key takeaways, you’ll discover
- How to use contrarian messaging to yield better campaign results
- Why message and medium alignment is crucial for your brand’s perception
- A simple tactic that can give your brand an edge
Notable Quote“A number of studies have shown that communication through physical media, particularly something you can hold, is more likely to lead to knowledge than communication via digital media.” — Daniel Gaugler