Innovative Strategies in Tactile Marketing Automation Series
If you can’t say “so here’s another one that almost got me fired[…]” when describing your most creative marketing efforts, then Tim Washer would recommend that you stop playing it so safe!
Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting on SNL, Conan O’Brien, and The Late Show. In this presentation mixed with both hilarious and deeply personal anecdotes, Washer encourages marketers to get comfortable with talking about themselves and their companies in a more vulnerable way.
Discover how to:
- Identify the things that keep you from making marketing personal.
- Overcome the three biggest barriers to brilliant storytelling.
- Apply principles of comedy and improv to marketing in order to increase audience engagement.
Notable Quote“When a brand will let its hair down and show that it’s not always taking itself so seriously, that’s a step toward vulnerability. Then people will say, […] ‘Alright, I’ll listen now because you’re not just throwing talking points at me.'” — Tim Washer