Innovative Strategies in Tactile Marketing Automation Series
Tim Washer
If you can’t say “so here’s another one that almost got me fired[…]” when describing your most creative marketing efforts, then Tim Washer would recommend that you stop playing it so safe!
Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting on SNL, Conan O’Brien, and The Late Show. In this presentation mixed with both hilarious and deeply personal anecdotes, Washer encourages marketers to get comfortable with talking about themselves and their companies in a more vulnerable way.
Marketing/Sales from the Heart: How to use Empathy to your Advantage
Jellyvision
Signaling Matters – How to Use it to your Advantage
PFL
Follow the Fear and Connect in a Human Way
Tim Washer
How Paycor Shifted to Human-Centric Marketing, at Scale
Paycor
What’s in the Box?!
Arxan
Refining Your Target Audience for Account-Based Marketing
Medtronic
How Take 5 Oil Beats the Competition Through Data-Driven & Personalized Mail
Take 5 Oil Change
Using Authenticity & Pipeline Data to Drive Growth at a Silicon Valley SaaS Company
Sumo Logic
Why B2B Marketers Need to Personalize ABM Content Experiences
Uberflip
Panel – Connecting with the C-Level: Do’s and Don’ts
TimeTrade, Uberflip, Arxan
