Account-Based Marketing

Account-Based Marketing, Event Marketing

ON24X Virtual Event Recap: Combining ABM and Hybrid Experiences

When it comes to ABM and hybrid experiences, the ON24X virtual expo had it all! Checkout these event highlights you may have missed.

Account-Based Marketing

Fireside Chat: Building Strong Customer Partnerships That Stand Out in a Digital World

Austin Martin from Zoom along with Nick Runyon and Charles Hawkins from PFL discuss the differences between building customer partnerships vs. a transactional customer service environment.

Account-Based Marketing, B2B Marketing

4 Tips for Using Personas in Account-Based Marketing

If you’re looking to increase target account conversions, try optimizing your persona marketing strategy with these four tips!

Account-Based Marketing, Tactile Marketing Automation

Tactile Marketing ABM Playbook

Download the Tactile Marketing ABM Playbook.

Account-Based Marketing, Marketing Ideas, Tactile Marketing Automation

What to Send When? Late Funnel Strategies for Tactile Marketing

Orchestrated, personalized direct mail can ramp up your account-based marketing for late funnel success. Going for the close? Check out these strategies!

Account-Based Marketing

Drift Webinar – How to Leverage Physical & Digital Gifting in a WFH World

ABM Webinar Series – Drift + PFL: Get proven ABM direct mail plays that will engage your audience in this new wfh world we live in.

Account-Based Marketing, Marketing Ideas, Tactile Marketing Automation

What to Send When? Mid-Funnel Strategies for Tactile Marketing

We’re continuing our “What to Send When?” series and diving deep into the strategies behind mid-funnel tactile marketing.

Account-Based Marketing, Marketing Ideas, Tactile Marketing Automation

What to Send When? Top of Funnel Strategies for Tactile Marketing

Want to use automated direct mail but not sure where to start? Follow these strategies and ideas for what to send a prospect at the top of the funnel.

Account-Based Marketing, Direct Mail Marketing, Multichannel Marketing

How to Run a Direct Mail Campaign with Preferred Shipping Addresses

As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem!