Account-Based Marketing

Account-Based Marketing, Marketing Ideas

4 Key Takeaways from B2B Marketing Forum 2018 That Challenge the Status Quo

Throughout every session at B2B Marketing Forum 2018, presented by MarketingProfs, it was clear that there was one common theme joining every message: curiosity. From Ann Handley’s opening presentation about defeating the “ignosaurus” (an apathetic, impervious, status quo-loving marketer – you don’t know any of those, do you?) to Nancy Duarte’s closing keynote on data […]

Account-Based Marketing

PFL and PathFactory Present: Optimizing ABM Through Trial and Error

We recently invited PathFactory’s Elle Woulfe, VP of Marketing, to share a peek behind their ABM curtain. The webinar – Optimizing Account Based Marketing Through Trial and Error – digs into PathFactory’s agile ABM process. We think Elle is one of the best marketers in SaaS and she taught us a ton about how to […]

Account-Based Marketing

3 ABM Plays to Ignite Your Imagination

Here are three Account Based Marketing plays that will inspire your next ABM campaign.

Account-Based Marketing

Account Mapping for Account Based Marketing Campaigns

Account mapping is a critical first step in defining your Account Based Marketing strategy. A misstep during this crucial stage may doom your campaign from day one. And the really terrible thing is, you may not even know until it is too late. At PFL, we’ve been running ABM campaigns for years and we’ve made […]

Account-Based Marketing

How Account-Based Marketing Enhances Your Customer’s Journey

You did it! You landed your dream account, and the deal has been closed. They got on board with your $10K solution. Sure, it’s time to pat yourself (and your team) on the back. But make no mistakes — your job is far from done. The product purchase is merely the first step of your […]

Account-Based Marketing