Throughout every session at B2B Marketing Forum 2018, presented by MarketingProfs, it was clear that there was one common theme joining every message: curiosity. From Ann Handley’s opening presentation about defeating the “ignosaurus” (an apathetic, impervious, status quo-loving marketer – you don’t know any of those, do you?) to Nancy Duarte’s closing keynote on data […]
We recently invited PathFactory’s Elle Woulfe, VP of Marketing, to share a peek behind their ABM curtain. The webinar – Optimizing Account Based Marketing Through Trial and Error – digs into PathFactory’s agile ABM process. We think Elle is one of the best marketers in SaaS and she taught us a ton about how to […]
Here are three Account Based Marketing plays that will inspire your next ABM campaign.
Account mapping is a critical first step in defining your Account Based Marketing strategy. A misstep during this crucial stage may doom your campaign from day one. And the really terrible thing is, you may not even know until it is too late. At PFL, we’ve been running ABM campaigns for years and we’ve made […]
You did it! You landed your dream account, and the deal has been closed. They got on board with your $10K solution. Sure, it’s time to pat yourself (and your team) on the back. But make no mistakes — your job is far from done. The product purchase is merely the first step of your […]
Account based marketing can be energized with a human touch. Here’s how InsideSales saw record breaking success when they added the human element to their ABM campaign.