Refining Your Target Audience for Account-Based Marketing
Paul Petroskey shares how the Medtronic marketing team has driven success and opened new product sales channels through ABM.
What’s in the Box? Unpacking Technical Solutions for a Non-Technical Audience
This company has broken through the digital noise and used tactile marketing to deliver fun, creative, and budget-friendly experiences.
How to Use Direct Mail in Account-Based Marketing
This comprehensive guide covers how to use direct mail in your account-based marketing efforts so that you can gain higher response rates than email alone.
5 Steps to Wake the Dead Accounts That Haunt You
Has the ghost of a supposedly dead B2B account visited you during strategy meetings or in the long hours of the night? When situations like this occur, we at PFL recommend making the play to wake the dead.
Quick Guide: How-To Prepare Your Salesforce for Account-Based Marketing
A good data structure is essential for a strong account-based marketing (ABM) strategy. Here are 4 tips to help you get your Salesforce account-based marketing instance in tip-top shape.
4 Key Takeaways from B2B Marketing Forum 2018 That Challenge the Status Quo
Use these key takeaways from MarketingProfs’ B2B Marketing Forum 2018 to break the mold of modern marketing strategy.
PFL and PathFactory Present: Optimizing ABM Through Trial and Error
Account Based Management is versatile and full of potential, if it is used effectively. Peek behind the curtain and see how PathFactory has optimized their application of ABM.
3 ABM Plays to Ignite Your Imagination
Here are three Account Based Marketing plays that will inspire your next ABM campaign.
Account Mapping for Account Based Marketing Campaigns
Account mapping is a critical part of Account Based Marketing, here are some tips for mapping an account so you can make your plays crush your goals.
How Account-Based Marketing Enhances Your Customer’s Journey
Once you’ve landed an account there’s still a lot of work to do and an Account-Based Marketing approach can help you enhance your customer’s experience.
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