Proofpoint Case Study
Proofpoint has partnered with PFL for years using the Hybrid Experience to deliver direct mail that creates remarkable brand moments.
B2B Marketing
B2B Has Made an Omnichannel Pandemic Pivot, With Direct Mail Part of the Mix
A new survey from McKinsey & Co. found that the pandemic pivot to remote operations has increased the adoption of digital channels by enterprises and led them to accommodate omnichannel sales and marketing.
Creating Customer Personas for Data-Driven Marketing
Whether your company is just beginning it digital transformation, or if it is well along on the path to maturity, customer personas are foundational to establishing consistent and replicable criteria about your customers that provide the data-driven basis for your customer-facing business strategy.
4 Tips for Using Personas in Account-Based Marketing
If you’re looking to increase target account conversions, try optimizing your persona marketing strategy with these four tips!
#B2BSMX 2020 Recap: Event Highlights You May Have Missed
These are the unforgettable moments from the 2020 #B2BSMX Online Experience! Check out the social buzz, awards, and cozy fireside chats.
Proofpoint Success Story
This Proofpoint success story with tactile marketing automation proves fortune favors the bold! Learn how they broke records.
Rethinking Nurture with Forrester
How much time is wasted on drip emails that don’t speak to your buyer’s pain points? Jump start the buyer’s journey with targeted, personalized outreach.
Webinar: A Better Way to Send eGift Cards
Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.
Webinar: How to Run a Direct Mail Campaign with Preferred Shipping Addresses
Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.
Which Brand Are You Promoting with Your Direct Mail?
Tactile marketing is not about the act of sending. When you send direct mail without branding and a strong content message, you’ll miss the mark every time.
Cornerstone Success Story
Learn how Cornerstone developed truly unique sends for various segments of their business with stunning results.
Best Practices for Address Data
Data is the heart of successful marketing. These are our best practices for ensuring address data is optimized for success.
