B2B Marketing

4 Tips for Using Personas in Account-Based Marketing

If you’re looking to increase target account conversions, try optimizing your persona marketing strategy with these four tips!

B2B Marketing, Event Marketing

#B2BSMX 2020 Recap: Event Highlights You May Have Missed

These are the unforgettable moments from the 2020 #B2BSMX Online Experience! Check out the social buzz, awards, and cozy fireside chats.

B2B Marketing, Blog Exclude, Customer Success, General, Multichannel Marketing

Proofpoint Success Story

This Proofpoint success story with tactile marketing automation proves fortune favors the bold! Learn how they broke records.

B2B Marketing, Multichannel Marketing

Rethinking Nurture with Forrester

How much time is wasted on drip emails that don’t speak to your buyer’s pain points? Jump start the buyer’s journey with targeted, personalized outreach.

B2B Marketing, Direct Mail Marketing

Webinar: A Better Way to Send eGift Cards

Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.

B2B Marketing, Direct Mail Marketing

Webinar: How to Run a Direct Mail Campaign with Preferred Shipping Addresses

Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.

B2B Marketing, Direct Mail Marketing

Which Brand Are You Promoting with Your Direct Mail?

Tactile marketing is not about the act of sending. When you send direct mail without branding and a strong content message, you’ll miss the mark every time.