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B2B Marketing

Account-Based Marketing, B2B Marketing

4 Tips for Using Personas in Account-Based Marketing

If you’re looking to increase target account conversions, try optimizing your persona marketing strategy with these four tips!

B2B Marketing, Event Marketing

#B2BSMX 2020 Recap: Event Highlights You May Have Missed

These are the unforgettable moments from the 2020 #B2BSMX Online Experience! Check out the social buzz, awards, and cozy fireside chats.

B2B Marketing, Blog Exclude, Customer Success, General, Multichannel Marketing

Proofpoint Success Story

This Proofpoint success story with tactile marketing automation proves fortune favors the bold! Learn how they broke records.

Nuture to Win

B2B Marketing, Multichannel Marketing

Rethinking Nurture with Forrester

How much time is wasted on drip emails that don’t speak to your buyer’s pain points? Jump start the buyer’s journey with targeted, personalized outreach.

A Better Way to Send eGift Cards

B2B Marketing, Direct Mail Marketing

Webinar: A Better Way to Send eGift Cards

Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.

Webinar: How to Run a Direct Mail Campaign with Preferred Shipping Addresses

B2B Marketing, Direct Mail Marketing

Webinar: How to Run a Direct Mail Campaign with Preferred Shipping Addresses

Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.

A dart flies through the air, but will it hit the target? Don't let your brand miss the mark.

B2B Marketing, Direct Mail Marketing

Which Brand Are You Promoting with Your Direct Mail?

Tactile marketing is not about the act of sending. When you send direct mail without branding and a strong content message, you’ll miss the mark every time.

Cornerstone Success Story

B2B Marketing

Cornerstone Success Story

Learn how Cornerstone developed truly unique sends for various segments of their business with stunning results.

Best Practices for Address Data

B2B Marketing

Best Practices for Address Data

Data is the heart of successful marketing. These are our best practices for ensuring address data is optimized for success.

Increasing Revenue with TMA

B2B Marketing

Increasing Revenue with TMA

See how a leading education company increased revenue by $200k and conversions by 25%.

Tim Washer Keynote on Humor in Marketing

B2B Marketing

Follow the Fear and Connect in a Human Way

Comedian and B2B marketer, Tim Washer, shares tips on how to connect with your audiences in a human way.

Daniel Gaugler shares how to signal your brand with direct mail finishes and effects

B2B Marketing, Direct Mail Marketing

Brand Signaling Matters – How to Use it to Your Advantage

Learn how to deliver a message that leaves the brand perception you intend for your audience.

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