The reality for modern businesses is that the ability to gather, ingest, integrate, and deliver customer data to the appropriate marketing technology platforms—and to achieve goals, such as personalizing the customer experience—is going to be a key differentiator that can set your business apart from competitors.
The reality is that today’s consumers might have moved towards digital as a primary form of interaction with brands, but many still have one foot firmly in the physical world.
As we approach that time of the year when giving gifts, both personally and for business, is top of mind for many of us, I wondered what gift-giving looked like around the world.
Traditional marketing programs used in tandem with advanced digital programs and analog elements might be the optimal solution for your business and customers.
SSO, speed, scalability, & more! PFL is making it easier than ever to create remarkable brand moments that lead to more personal connections.
When customers can shape their own buying experiences, how can brands motivate them to buy? Get 7 practical tips for context marketing!
Top marketing teams make excellent brand representation a priority. With the new PFL eGift card solution, your brand takes center stage!
When you create customer experiences that are unique, you create memorable moments and create an opportunity for your sales team to win.
How do our customers feel about direct mail in the PFL experience? We’d prefer if they told you personally.
Is your corporate gifting working or not? We share some tips for tracking, measuring and improving your corporate gifting strategy this holiday season.
Anything that can be printed can include Near Field Communication print technology, expanding the amount of information the printed piece can incorporate.
You can leverage your existing CRM to use predictive intelligence to build a better customer experience. We share some tips for doing just that in this post.