Proofpoint has partnered with PFL for years using the Hybrid Experience to deliver direct mail that creates remarkable brand moments.
Protecting customers’ data privacy might be viewed by many marketers as an unwelcome impediment to their ability to effectively tailor customer communications and experiences. Not so. In fact, on the contrary, ensuring such privacy and data security can be both a business benefit and differentiator.
The desire and need to capture your recipient’s attention has never been more crucial and, as a leader specializing in earning attention, building brand affinity, and amplifying growth, we understand this challenge better than most.
Capturing an audience and earning their engagement is no easy feat in today’s Attention Economy. More than half of enterprise employees are facing increasing levels of digital fatigue, forcing brands to find fresh, innovative approaches to more effectively reach their audiences—and inspire them to take action.
Truly knowing your customers thoroughly allows you to meet their current needs and anticipate their future desires. That’s why it is a core differentiator today for businesses that want to stay competitive in an unpredictable world.
While marketing isn’t likely to get any easier in the months and years ahead, it’s possible for business leaders to think smarter and act more strategically. The results of the 2022 PFL “Hybrid Audience Engagement Survey” clearly show that marketers must expand and deepen their thinking about how to gain traction in the attention economy of today, a place where personalization matters and content counts.
Whether your martech stack is an assemblage of free tools skirting expiration dates or a marketing automation platform deployed enterprise-wide, the role of marketing operations is key to making sure the technology does what you need according to the strategy you have painstakingly crafted.
PFL has created a way to deliver authentic human experiences—much like those Amazon serves up—by orchestrating impactful direct mail in an ecosystem fueled by data.
“PFL customers enjoyed 100% on-time shipment and delivery in Q4 and for that, we thank our shipping partners,” said Nick Runyon, CMO
This Proofpoint success story with tactile marketing automation proves fortune favors the bold! Learn how they broke records.
Find out how Associa converted stalled deals to wins that achieved an average of 30% higher revenue. The solution: PFL and personalized direct mail!
The Insight team already understood the power of direct mail. When they needed automation for a complete multichannel journey, they turned to PFL.