Customer Success

B2B Marketing, Blog Exclude, Customer Success, General, Multichannel Marketing

Proofpoint Case Study

Proofpoint has partnered with PFL for years using the Hybrid Experience to deliver direct mail that creates remarkable brand moments.

Customer Success, Hybrid Experience

Ensuring Your Customers’ Privacy is Good Business

Protecting customers’ data privacy might be viewed by many marketers as an unwelcome impediment to their ability to effectively tailor customer communications and experiences. Not so. In fact, on the contrary, ensuring such privacy and data security can be both a business benefit and differentiator.

Customer Success, Hybrid Experience

PFL BDR Playbook

The desire and need to capture your recipient’s attention has never been more crucial and, as a leader specializing in earning attention, building brand affinity, and amplifying growth, we understand this challenge better than most.

Customer Success, Hybrid Experience

PFL + Iterable: A match made in omnichannel heaven

Capturing an audience and earning their engagement is no easy feat in today’s Attention Economy. More than half of enterprise employees are facing increasing levels of digital fatigue, forcing brands to find fresh, innovative approaches to more effectively reach their audiences—and inspire them to take action.

Customer Success, Hybrid Experience

How Well Do You Really Know Your Customers?

Truly knowing your customers thoroughly allows you to meet their current needs and anticipate their future desires. That’s why it is a core differentiator today for businesses that want to stay competitive in an unpredictable world.

Customer Success, Hybrid Experience

PFL Survey: Organizations Struggle to Adapt to the Attention Economy

While marketing isn’t likely to get any easier in the months and years ahead, it’s possible for business leaders to think smarter and act more strategically. The results of the 2022 PFL “Hybrid Audience Engagement Survey” clearly show that marketers must expand and deepen their thinking about how to gain traction in the attention economy of today, a place where personalization matters and content counts.

Customer Success, Hybrid Experience

Has Digital Marketing Failed to Deliver? Consider Martech Ops

Whether your martech stack is an assemblage of free tools skirting expiration dates or a marketing automation platform deployed enterprise-wide, the role of marketing operations is key to making sure the technology does what you need according to the strategy you have painstakingly crafted.