Create WOM and Drive Sales Using Tactile Marketing Automation
One way to kick-start a conversation is to send physical items that tell your brand story in inventive, playful ways.
PURL Rules and Best Practices
Guide to using Personalized URLs (PURLS) to bridge the gap between direct mail and digital marketing.
Using Authenticity and Pipeline Data to Drive Growth
Learn how to bring a spirit of authenticity and deeper personal connections to your marketing efforts and connections with sales teams and end customers
Brand Signaling Matters – How to Use it to Your Advantage
Learn how to deliver a message that leaves the brand perception you intend for your audience.
Measuring The Success of Direct Mail Marketing
PDF Version Everything you need for success in the modern marketing organization Introduction Measure the effectiveness of your direct mail program Are you measuring the success of your marketing campaigns? Specifically, can you tie your direct mail back to revenue? Does that question make you break out in a cold sweat? Success varies in every […]
Data Planning for Direct Mail Success
PDF Version Everything you need to optimize mailing performance and reduce direct mail costs Introduction Earn the best return on your investment As a marketer, you can reach your prospects through channels like social media, email, webinars, pay-to-click advertising, TV, radio…sometimes it seems like the options are limitless. Direct mail is an extremely effective tool […]
Breaking Down Direct Mail Marketing and Why It’s Relevant Again
Once advertising on the internet went from new-fangled to mainstream, most marketers shifted their focus toward new media channels like Facebook, Google Display ads, and content marketing to get the word out about their products and services. But direct mail is making a comeback. Let’s break down direct mail marketing and why it’s relevant again. […]
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance
GDPR, which stands for General Data Protection Regulation (and heralded as “the most important change in data privacy regulation in 20 years”) was brought into effect across the EU in late spring 2018. Its goal is to standardize the way companies use consumer data, with strict regulations on how data is collected, stored, shared, and […]
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective
Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.
6 Innovative Direct Mail Marketing Ideas for Financial Service Companies
The onset of digital marketing (now a $100 billion industry) doesn’t necessarily spell the end of direct mail marketing. Among others, those in the financial service industry (banks, credit unions, and investment companies), direct mail marketing continues to provide an exceptional opportunity to connect with current clients, bring in new ones, and spread brand awareness […]
14 Behavioral Triggers to Kick Off an Automated Direct Mail Campaign
When should you send direct mail? While it’s not a cheap channel, the benefits are incredibly clear. How about you let your audience tell you when they’re ready for direct mail? If you are using an automated direct mail solution (PFL’s Tactile Marketing Automation, for example), you can set triggers in your marketing automation platform that […]
Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?
Direct mail is memorable and effective. It’s also expensive, and potentially annoying, if you’re sending it out too frequently to your prospects. How can you strike the balance between sending too little mail to capture your leads’ interest and sending so much they feel bombarded? Here are our tips for planning the perfect cadence for […]
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