Webinar: How to Run a Direct Mail Campaign with Preferred Shipping Addresses
Automated direct mail is the best way to build relationships when events can’t happen. See our recommendations for what to send and how to get home addresses.
Inside Indiana Business – PFL Spotlight
Tactile Marketing Automation® and the importance of orchestrating direct mail within your digital channels.
How to Run a Direct Mail Campaign with Preferred Shipping Addresses
As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem!
Keep Truckin’ with PFL: Fulfillment and Delivery Continue Strong
PFL continues to swiftly fulfill direct mail, unaffected by recent changes at Amazon.com. We have updated strategies in place for safety and health.
How to Maintain Business Continuity During Disruptions
Expert marketers are using PFL to create personalized brand moments. Cut through digital clutter and overcome social distancing with direct mail.
Which Brand Are You Promoting with Your Direct Mail?
Tactile marketing is not about the act of sending. When you send direct mail without branding and a strong content message, you’ll miss the mark every time.
Using the Science of Signaling to Make a Lasting Impression
Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.
Create WOM and Drive Sales Using Tactile Marketing Automation
One way to kick-start a conversation is to send physical items that tell your brand story in inventive, playful ways.
PURL Rules and Best Practices
Guide to using Personalized URLs (PURLS) to bridge the gap between direct mail and digital marketing.
Using Authenticity and Pipeline Data to Drive Growth
Learn how to bring a spirit of authenticity and deeper personal connections to your marketing efforts and connections with sales teams and end customers
Brand Signaling Matters – How to Use it to Your Advantage
Learn how to deliver a message that leaves the brand perception you intend for your audience.
Measuring The Success of Direct Mail Marketing
Are you measuring the success of your marketing campaigns? Find out how to set up direct mail measurement campaigns to easily measure lifecycle influence.
PFL
