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Direct mail has been an effective tool for marketers across industries since the dawn of, well, mail. In fact, research shows that more than half of consumers want direct mail from brands that interest them. What’s more, 70 percent of them say these physical engagements are more personal than online interactions. Now it’s time for direct mail to realize its full potential in the digital age.
In a world becoming more and more automated, we don’t want to lose sight of the human touch. While marketing has evolved to incorporate automation for manual processes rife with redundancy, companies must also empathize with their customers as they interact with the organization, its products, or its services.
Orchestrating direct mail within your multichannel strategy can increase response rates by 20x or more. Whether you’re driving awareness, pipeline, or customer engagement, combining physical and digital marketing produces greater results than can be achieved by either alone.
The channel was declared endangered with the rise of digital media, as email volume clearly outpaced that of direct mail. But in the wake of the COVID-19 pandemic, as businesses struggle to recover, mail volumes have gone up, and marketers are coming back to the channel.
How can your brand give employees wide latitude in making every customer happy? Allowing staff to dole out small discounts, rewards, or other goodies, whether through direct mail or in-person, might instantly engender deep loyalty.
“PFL customers enjoyed 100% on-time shipment and delivery in Q4 and for that, we thank our shipping partners,” said Nick Runyon, CMO
G7 Expert certification means our employees are equipped to ensure that everything we print is the highest quality possible.
Due to the increase in remote working, businesses didn’t have a reliable method to reach people with physical mail…until now.
From Pourigami to magic speakers and fancy treats, get inspired by these amazing corporate gift ideas for the 2020 holidays!
Customer loyalty isn’t automatic, but encouraging it should be. Get proven ideas and strategies for automated direct mail to boost customer retention.
The 2020 State of Multichannel Marketing Report is live! Is your marketing plan up to date? Check out these 6 key findings and download the free report.
If direct mail isn’t part of your strategy for connecting with remote workers, now is a great time to rethink that strategy.
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