Data Planning for Direct Mail Success
When you pair automated direct mail with your digital strategy, you can see tremendous positive growth in lead generation, customer acquisition, and revenue growth.
Breaking Down Direct Mail Marketing and Why It’s Relevant Again
Marketing efforts not paying off the way you’d like? Here’s why direct mail should be an important part of your marketing toolkit.
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance
GDPR doesn’t make it any easier to run effective marketing campaigns. However, direct mail might be the dark horse when it comes to staying compliant while growing sales.
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective
Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.
6 Innovative Direct Mail Marketing Ideas for Financial Service Companies
Direct mail marketing is making a splash in the ABM world, but financial services have seen a considerable impact in adopting this innovative strategy.
14 Behavioral Triggers to Kick Off an Automated Direct Mail Campaign
Direct mail isn’t the most cost-effective form of marketing, but an automated direct mail campaign could save your company both time and money.
Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?
Direct mail marketing campaigns are an incredible effective method of reaching hard-to-get audiences, but how much is too much?
When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing
Direct mail marketing is among the most effective forms of securing viable leads, but when is the best time to pull the trigger on a campaign?
PFL’s Customer Rewards Program Playbook
Don’t have a customer rewards program? Don’t panic! We’re here to help with tactile marketing that will make your customers feel special. Here’s how!
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