PURL Rules and Best Practices
Guide to using Personalized URLs (PURLS) to bridge the gap between direct mail and digital marketing.
Direct Mail Marketing
Using Authenticity and Pipeline Data to Drive Growth
Learn how to bring a spirit of authenticity and deeper personal connections to your marketing efforts and connections with sales teams and end customers
Brand Signaling Matters – How to Use it to Your Advantage
Learn how to deliver a message that leaves the brand perception you intend for your audience.
Measuring The Success of Direct Mail Marketing
Are you measuring the success of your marketing campaigns? Find out how to set up direct mail measurement campaigns to easily measure lifecycle influence.
Data Planning for Direct Mail Success
When you pair automated direct mail with your digital strategy, you can see tremendous positive growth in lead generation, customer acquisition, and revenue growth.
Breaking Down Direct Mail Marketing and Why It’s Relevant Again
Marketing efforts not paying off the way you’d like? Here’s why direct mail should be an important part of your marketing toolkit.
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance
GDPR doesn’t make it any easier to run effective marketing campaigns. However, direct mail might be the dark horse when it comes to staying compliant while growing sales.
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective
Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.
6 Innovative Direct Mail Marketing Ideas for Financial Service Companies
Direct mail marketing is making a splash in the ABM world, but financial services have seen a considerable impact in adopting this innovative strategy.
14 Behavioral Triggers to Kick Off an Automated Direct Mail Campaign
Direct mail isn’t the most cost-effective form of marketing, but an automated direct mail campaign could save your company both time and money.
