Hybrid Highlights

Hybrid Experience, Hybrid Highlights, Marketing Ideas

‘Orchestrated Serendipity’ and the Viral Marketing Campaign

Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence.

Hybrid Experience, Hybrid Highlights, Sales Enablement

If Your Brand Vanished Tomorrow, Would Anybody Care?

When brand do these things right, and when they create integrated, orchestrated and impactful experiences at scale, they’re suddenly able to establish connections that transcend a simple transactional.

Content Marketing, Hybrid Experience, Hybrid Highlights

Let’s Get Physical, In a Digital Kind of Way

In a world where the signal-to-noise ratio is often deafening, marketers and sales professionals must step back and assess what works best in a particular situation.

Customer Engagement, Hybrid Experience, Hybrid Highlights

The Era of the Hybrid Experience

The importance of relational experiences is coming to the forefront as a distinctly human and critically necessary part of life.

Hybrid Experience, Hybrid Highlights, Multichannel Marketing

Attention Economy, Meet Hybrid Experience

People move seamlessly between the digital and physical worlds, and we must engage them holistically and authentically wherever they are and however we can. That is the nature of the Hybrid Experience.

Hybrid Experience, Hybrid Highlights, Multichannel Marketing

It’s a Hybrid World

Our 21st century is more of a hybrid world than ever. Home and office; public and private; online and offline; digital and analog. At PFL, we have created a platform to accelerate relationships with prospects and customers that can help move businesses forward in this new world.