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Marketing Automation

Direct Mail Marketing, Marketing Automation

Inside Indiana Business – PFL Spotlight

Tactile Marketing Automation and the importance of orchestrating direct mail within your digital channels.

Deliver an unforgettable brand experience with the Tactile Marketing Automation solution.

Marketing Automation, Tactile Marketing Automation

What is Tactile Marketing Automation? Definition, Best Practices, and Real-World Examples

Tactile marketing pieces can drive 184x greater response rates than online display ads. Learn all about tactile marketing automation from CMO Nick Runyon.

10 Marketing Automation Cheat Codes - PFL Blog Header and Featured Image

Marketing Automation

10 Marketing Automation Cheat Codes

Looking for marketing automation tips and tricks or best practices? You’re in luck. We’ve got our 10 marketing automation cheat codes ready for you!

10 Things Every Marketing Director Should Know About Marketing Automation

Marketing Automation

10 Things Every Marketing Director Should Know About Marketing Automation

The things you should know about marketing automation solutions and how to start closing some of those gaps and seeing real returns on your tech investment.

5 Email Marketing Automation Workflows That Use Direct Mail

Marketing Automation

5 Email Marketing Automation Workflows That Use Direct Mail

Automation isn’t just for the digital world: when paired with direct mail, you can create powerful workflows that bring you more business.

10 Tips for Managing Marketing Assets

Marketing Automation

10 Tips for Managing Marketing Assets

Your marketing is only as good as the content surrounding it. So what if your marketing assets are mismanaged or nonexistent?

Marketing Automation

5 Distributed Marketing Challenges and the Keys to Solving Them

Distributed marketing is one of the best ways to communicate your message to a wide audience, but getting there is the challenge. Here’s how to solve them.

PFL and Heinz Marketing's 2018 Multichannel Marketing Report

Marketing Automation

2018 Multichannel Marketing Report: Orchestration for the Win

PFL and Heinz Marketing conduct a survey with B2B marketers and discover that orchestration is the true marketing force multiplier.

PFL-Multichannel-Marketing

Marketing Automation

Targeted Direct Mail Means Higher Response Rates

Adding personalized, direct mail to your multichannel mix will help you cut through the clutter and touch your prospects.

Marketing Automation

How to Mine Customer Data from Financial Advisors

Want all that rich behavioral data that your advisors have, but don’t know how to access it? Sharing is caring! Check out our list of tips and tricks.

Marketing Automation

How We Saw 258% Lift in Nurture Stream Engagement

Content engagement is key! Don’t let your message get lost in the crowd. Check out this ‘How To’ on making the most of your marketing automation options!

Marketing Automation

Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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