Inside Indiana Business – PFL Spotlight
Tactile Marketing Automation® and the importance of orchestrating direct mail within your digital channels.
Marketing Automation
What is Tactile Marketing Automation? Definition, Best Practices, and Real-World Examples
Tactile marketing pieces can drive 184x greater response rates than online display ads. Learn all about tactile marketing automation from CMO Nick Runyon.
10 Marketing Automation Cheat Codes
Looking for marketing automation tips and tricks or best practices? You’re in luck. We’ve got our 10 marketing automation cheat codes ready for you!
10 Things Every Marketing Director Should Know About Marketing Automation
The things you should know about marketing automation solutions and how to start closing some of those gaps and seeing real returns on your tech investment.
5 Email Marketing Automation Workflows That Use Direct Mail
Automation isn’t just for the digital world: when paired with direct mail, you can create powerful workflows that bring you more business.
10 Tips for Managing Marketing Assets
Your marketing is only as good as the content surrounding it. So what if your marketing assets are mismanaged or nonexistent?
5 Distributed Marketing Challenges and the Keys to Solving Them
Distributed marketing is one of the best ways to communicate your message to a wide audience, but getting there is the challenge. Here’s how to solve them.
2018 Multichannel Marketing Report: Orchestration for the Win
PFL and Heinz Marketing conduct a survey with B2B marketers and discover that orchestration is the true marketing force multiplier.
Targeted Direct Mail Means Higher Response Rates
Adding personalized, direct mail to your multichannel mix will help you cut through the clutter and touch your prospects.
How to Mine Customer Data from Financial Advisors
Want all that rich behavioral data that your advisors have, but don’t know how to access it? Sharing is caring! Check out our list of tips and tricks.
How We Saw 258% Lift in Nurture Stream Engagement
Content engagement is key! Don’t let your message get lost in the crowd. Check out this ‘How To’ on making the most of your marketing automation options!
Get the Most Out of Your Martech Investment
Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.
