To this day, HubSpot define it this way: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have”
And that is how “Personal” beats “Personalization” every time, in every way.
At times, the task will seem formidable. Yet, as we wade deeper into the digital age, it becomes clearer that the online and offline worlds have indeed collided—and the right combination of digital and human touch is essential.
The concept of data ownership is changing, and consumers have increasing power and control over their personal data.
With the holiday season well underway, companies of all shapes and sizes have sought fresh ways to drive employee engagement amid the realities of hybrid and remote work.
The leadership team at PFL has some considered thoughts about what it’s going to take in the business, marketing, and technology areas to make 2022 better than 2021.
Brands that complement their email strategy with personalized direct mail offerings will be taking advantage of this key opportunity to reach consumers of all ages.
Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence.
Even if you’re not mentally prepared for all the holiday music and trappings, you should prepare your business for the holiday season ASAP
Interested in learning more about how to create some magical moments for your prospects, customers, and employees this holiday season?
From Pourigami to magic speakers and fancy treats, get inspired by these amazing corporate gift ideas for the 2020 holidays!
Customer loyalty isn’t automatic, but encouraging it should be. Get proven ideas and strategies for automated direct mail to boost customer retention.