Financial advisors have a unique challenge – setting themselves apart in a well-established industry. But there’s a way to market yourself with these ideas.
The PFL team learned three marketing lessons from leading industry experts and customers who presented at Dreamforce 2018.
The healthcare industry is wrought with legal restrictions and best-practices, but there are very effective ways to use direct mail in the healthcare world.
See PFL’s tips for creating multichannel, personalized customer loyalty programs that use offline and online channels to build better customer experiences.
What is Marketing Attribution? Why should you care? And how do the savviest marketers measure attribution? Read more to find out all you need to know!
In an increasingly crowded digital space, it’s important for marketers to find better means to reach their customers. Tactile marketing could be the answer.
2018 is going to be a wild year for venerable sectors like financial services and healthcare. Let’s look at some trends in FinServ for the coming year.
Calculate the cost benefits of direct mail by using KPIs that count. Here’s a spreadsheet that you can use to see if direct is right for you.
Batch and blast direct mail marketing doesn’t work in B2B sales. But don’t worry! There is a better way to put those direct mail marketing dollars to work! Read on for more.
Clever direct mail campaigns help brands forge emotional connections with customers and prospects in ways that digital marketing simply cannot.