Harnessing word of mouth awareness might seem challenging, but marketers can easily generate buzz with a little creativity and direct mail.
Has the ghost of a B2B account visited you during strategy meetings or in the dark of the night? If so, we recommend waking the dead!
Ideas, tips and suggestions for creating your own successful brand management strategy.
A quick explainer on everything that need to know about QR codes for marketing in 2019.
Use these key takeaways from MarketingProfs’ B2B Marketing Forum 2018 to break the mold of modern marketing strategy.
Financial advisors have a unique challenge – setting themselves apart in a well-established industry. But there’s a way to market yourself with these ideas.
The PFL team learned three marketing lessons from leading industry experts and customers who presented at Dreamforce 2018.
The healthcare industry is wrought with legal restrictions and best-practices, but there are very effective ways to use direct mail in the healthcare world.
See PFL’s tips for creating multichannel, personalized customer loyalty programs that use offline and online channels to build better customer experiences.