You know how important holiday gifting is to your company, and you’ve developed a solid outreach strategy. But even a good strategy can be a headache to implement, which is why most companies choose their holiday sends with a tinge of excitement and a tsunami of dread.
While you know the benefit the holiday season plays in connecting you with customers, the fact remains that the process, if not well designed, can be a total pain in your sugar cookies.
That’s why we’re combing through the holiday gifting process and helping you take the reins, remove the kinks, simplify and finish out the season headache free.
What you’re facing:
1. Getting a list and checking it twice
Defining who qualifies for a gift (this could be anyone from customers, to prospects, to partners or donors), and collecting addresses.
2. The stress of choosing the right gifts
Will you be sending the same gift to everyone? Or are you segmenting your lists based on account size? Perhaps you’ll have a high, medium and low price point. Not only do you have to pick a gift, but you have to pick one that is going to stand out from the multitudes of other gifts the recipient will already be getting.
3. Getting the gifts safely out the door
Who’s in charge of ordering all the packaging materials? Who’s in charge of actual packaging? Are you drawing straws or assigning different team members? How are you actually going to ship them all, and what’s the most cost effective way to do so?
4. Tracking ROI
Sending gifts is a lot of work, and you’ll want to know that it was worth it. You’ll need a plan for tracking delivery on all those items, as well as the response you get from them. That way you can know what kind of influence the gifts have on your sales cycle or marketing funnel.
What you can do to make it a synch
It may seem daunting at first, but with a few tricks, you can make this process go smooth as butter. Consult the following five tips for a hassle free, trackable gift strategy that will win the hearts of everyone on your list.
- Have a process
One that doesn’t begin mid-December. Know well in advance who’s in charge of getting the lists together, who’s in charge of sourcing the gifts, and when you want to have them loaded on the sleigh and out the door. Without clearly assigned roles and duties, it’s easy to let the whole process fall to the back burner.
- Consult gifting guides for help
You don’t have to pull this season’s most amazing gift idea out of thin air. Find great ideas in gift guides like the one we’ve put together here. (Be warned, you may be tempted to buy some of these gems for yourself.)
- Put your salespeople to work
A gift is only as thoughtful as the note that comes with it. To make this happen, have sales teams craft personal messages for each of their key accounts. This is where social selling makes all the difference—be sure to do your research on the social platforms where your customers are most active. There are gold mines of information waiting to be discovered on Linkedin, Google plus, and Facebook—and a few minutes will go a long way when it comes to writing that perfect relationship-building note.
- Work with a partner
When it comes to getting your gifts out the door without losing your mind, printing and fulfillment are oft-overlooked linchpins. Work with a partner who can print your individually personalized cards, and then match those cards with the correct gifts. With the printing, packaging and shipping handled for you, you’ll be able to kick back and sip that eggnog worry-free.
- Rally the team
Can’t outsource the work? The next best thing is to lean on your team. Sweeten the deal by making it fun—play (good) music and send an invite as if it were an after work party. If you want a happy team, be sure to include some pizza and beer. Then make an assembly line and get going!
Or, you could skip the headache and call us (we’re a blast to chat with). Seriously—we’ll help you get the ball rolling with a gifting strategy, as well as handle all the fulfillment, packaging and shipping for you. By the time it’s all said and done, the North Pole will be ringing to see how you did it.